You Don't Know What Makes You Different
You become lost in what makes you unique by trying to be what you think you should be, drifting further from a brand that sounds like you.
You Create
Forgettable Content
You pour hours into a post that your audience just.. scrolls past. Your valuable expertise getting lost in the void, making content creation feel like throwing darts into the dark.
You Start Strong
then Drop Off
The enthusiasm fades, the posting gets patchy and you end up back to square one doomscrolling your competitors stay consistent and become the industry go-to instead of you.
You're Forgotten When It's Time to Buy
When your audience is finally ready to buy, they're choosing your competitors - even though you have more to offer because they stayed consistent and built trust with tomorrow's customers.
Transform Your Expertise Into Content Worth Remembering
In a world of endless scrolling, only 5% of your market is ready to buy today.
The other 95% are building mental shortlists that only have room for 2-3 brands.
The reality? It takes 7+ genuine touch points to build lasting trust, and people buy from brands they remember, not just ones they reach.
Your future customers are already deciding who they'll choose tomorrow - and quick wins won't keep you in their memory.
Question is: will you be one of them?
Transform Your Expertise Into Content Worth Remembering
In a world of endless scrolling, only 5% of your market is ready to buy today.
The other 95% are building mental shortlists that only have room for 2-3 brands.
The reality?
It takes 7+ genuine touch points to build lasting trust, and people buy from brands they remember, not just ones they reach.
Your future customers are already deciding who they'll choose tomorrow - and quick wins won't keep you in their memory.
Question is: will you be one of them?
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Where Most Content
Strategies Fall Short?
They focus on chasing today's engagement without a plan.
Random posts chasing fleeting trends.
Promotional content that gets scrolled past, not clicked on.
Misaligned messages that attract the audience who won't buy from you
Forgettable moments instead of memorable connections.
The reality?
When your future customers are finally ready to buy, they won't start researching from scratch.
They'll return to the brands whose content has been building trust and memory all along.
Think about your last big purchase.
You followed certain brands for months before buying. Their content kept them in your mind. You chose from the brands that stayed memorable.
That's what we'll build for you, together.
Where Do Most Content Strategies Fall Short?
They focus on chasing today's engagement without a plan.
Random posts chasing fleeting trends.
Promotional content that gets scrolled past, not clicked on.
Misaligned messages that attract the audience who won't buy from you.
Forgettable moments instead of memorable connections.
The reality?
When your future customers are finally ready to buy, they won't start researching from scratch. They'll return to the brands whose content has been building trust and memory all along.
Who I Work With
Founders &
Business Owners
You're a founder wanting to turn your expertise into content that gets remembered, not just seen.
You know your unique value but feel lost in the noise of social feeds.
You need a strategic framework to make your storytelling sustainable and impactful.
Marketing or
Brand Managers
You're a marketing or brand manager looking to build lasting brand memory, not just daily engagement.
You understand content strategy but need help turning corporate expertise into stories that stick.
You need a partner who can navigate the balance between authenticity and brand guidelines.
Agency
Partners
You're an agency offering complementary services (like branding, websites, or design) who wants to strengthen client relationships with strategic content marketing.
You know content is crucial for your clients' success.
You need a partner who can deliver lasting brand impact alongside your core services.
COMING SOON
BE INFORMED, BE AHEAD OF THE GAME
Content Marketing Priorities Report 2025
Do you want to know what's actually working in content marketing from those in the trenches? Wondering which trends are worth your attention and which are just noise?
At Tangerine Tango, we've gone straight to the source - interviewing marketing leaders across Australia to uncover what's really shaping content success in 2025. This isn't another theoretical trend report. It's real insights from real practitioners who are building memorable brands today.
Industry Expert Interviews &
Deep Analysis
Key Priorities & Emerging Shifts for 2025
Practical Implementation Frameworks
Exclusive Industry-Wide Insights
Phase 1: Clarity
From Brand Confusion to Brand Clarity
Build the foundation that makes your content worth remembering. No more copying competitors or chasing trends.
We start by uncovering your Brand Essence - who you are, what you believe, and what makes you different. You can't create content that connects until you know who you are.
Uncover who you are and the viewpoints that make your brand memorable.
Your Brand Essence
Define what makes you different and why it matters.
Your Brand Positioning
Create the foundations for content that sound uniquely you.
Your Brand Voice
Turn your expertise and journey into stories worth sharing.
Your Brand Story
Our 4 C's Framework
1:1 brand & content strategy, & implementation helping to transform your brand into the one they remember.
Phase 3: Consume
From Scattered to Strategic Posting
From scattered posting to strategic presence.
We create content your audience actively seeks and shares, whilst teaching you the systems that make consistency achievable and part of your day-to-day routine.
Develop your unique brand voice that stands out from the crowd.
Brand Tone
of Voice
Incorporate storytelling into every post and become binge-able.
Natural Storyteller
Show up strategically on platforms where your audience lives.
Platform Purpose
Build a consistent presence that keeps them coming back.
Consistent Posting Framework
Phase 4: Convert
From Pushing to Catching Customers
Become their obvious choice and turn brand memory into business growth.
We build your content funnel into a sales machine. You can't push customers down a funnel, but you can catch them as they fall.
Guide your audience through a thoughtful content journey.
Strategic Content Funnel
Create the right content for each stage of the funnel to meet potential buyers where they are in their journey.
Right Messaging,
Right Time
Turn brand memory into sustainable business growth.
Become Memorable
Sell to the 5% ready to buy from your now, and build future demand with the 95% who will remember you when it's time to buy.
Cover the 95% and 5%
Phase 1: Clarity
From Brand Confusion
to Brand Clarity
Build the foundation that makes your content worth remembering. No more copying competitors or chasing trends.
We start by uncovering your Brand Essence - who you are, what you believe, and what makes you different. You can't create content that connects until you know who you are.
Your Brand Essence
Uncover who you are and the viewpoints that make your brand memorable
Your Brand Positioning
Define what makes you different
and why it matters.
Your Brand Voice & Values
Create the foundation for content that sounds uniquely you
Your Brand Story
Turn your expertise and journey into stories worth sharing
1:1
Elevate You
Power- Tango
Book a Power-Tango to spend 90minutes with KJ to review and improve your existing content and social media strategy, bounce new ideas with, or gain actionable advice that you can implement ASAP. With pre-session preparation tasks, we ensure that you are getting the most out of your time with Kim.
FAQs
Absolutely not! You can be based anywhere, if you would like to book a specific time that is not available via the calendar link, please complete the contact form on our contact page.
We would recommend reviewing our 1:1 package or upcoming course if you are not currently online to ensure you get the most out of your time. We can achieve a lot in an hour, however a more in-depth package would ensure you feel adequately supported.
In your booking confirmation email, there is a link to change your booking. We have a 24-hour notice policy for cancellations or changes to appointments. Failure to give adequate notice will forfeit the cost of the session in full.
How it works
Book your session via the calendar link below.
1.
Complete the pre-session preparation questionnaire so we can find out about you and your goals
2.
Receive a link to our 1:1 session and attend at the booked time.
3.
If you feel like you need more time, you can book another session in the following month.
4.
Do you feel like you've plateaued in your content and need help crafting a new direction?
Do you want to level-up your content creation with a content review and tailored adivce?
Do you want to clarify your content matrix so you know what you should be posting?
Do you want actionable and achievable advice aligned to your audience and niche?
Hey, I'm KJ
I've been exactly where you are right now.
From sitting in endless content meetings wondering why nothing sticks, to watching competitors become the go-to choice while having deeper expertise myself - I've felt every content marketing frustration you're facing.
I remember creating endless content that disappeared into the feed void. Chasing trending topics that felt fake. Knowing we had valuable stories to tell but struggling to make them memorable.
Over a decade, I transformed how Australia's biggest brands approach content marketing. From pitching my first social strategy to a CMO at 23, to scaling content teams across APAC, to helping government departments connect with citizens - I've seen what works and what doesn't.
Now as a founder myself, I understand both sides of the story. The corporate constraints and the founder freedom. The team dynamics and the solo decisions. The big budgets and the bootstrap reality.
The truth? The brands that win aren't the ones with the biggest budgets or trendiest tactics. They're the ones who turn their expertise into content people actually remember.
That's why I developed the three C's framework. Not from theory, but from a decade of real-world tests, failures, and breakthroughs. When you work with me, you get first hand-tested strategies that actually work - no fluff, no hacks, just proven systems for building lasting demand.
I'll never preach what I haven't practiced, which is why I also run a community of 28K called The Career Girl Diaries across TikTok and Instagram.
Because you already have the expertise. You just need someone who's been there to help you share it in a way that sticks.
Keen to chat? Let's have a no-obligation call below, I'd love to meet you!
Don't forget to sign up for our Newsletter to access the freshly squeezed insights & advice
Brand Tone of Voice
Develop your unique brand voice that stands out from the crowd
Natural Storyteller
Incorporate storytelling into every post and become binge-able
Platform Purpose
Show up strategically on platforms where your audience lives
Consistent Posting Framework
Build a consistent presence that keeps them coming back
Strategic Content Funnel
Guide your audience through a thoughtful content journey
Right Messaging, Right Time
Create the right content for each stage of the funnel to meet potential buyers where they are in their journey.
Become Memorable
Turn brand memory into sustainable business growth
Cover the 95% and 5%
Sell to the 5% ready to buy from you now, and build future demand with the 95% who will remember you when it's time to buy.
CLARITY → CONNECT → CONSUME → CONVERT
Get clear on who you are (Clarity)
Then understand your audience (Connect)
Create content they want (Consume)
Turn that into growth (Convert)
Let's Dance the Content Tango, Together
Strategic Foundations
We'll together set your brand, audience and content strategic foundations that become the bedrock of your brand and make content creation a breeze.
Weekly Momentum
Regular sessions to keep you on track. I'll look at your content, help fix what isn't working, and make sure you're heading in the right direction.
Content Creation Confidence
You'll learn how to make content your audience actually wants to see. Not through theory - through doing it, getting feedback, and making it better every time.
24/7 Content Tools
All my templates and systems are yours. Everything you need to keep creating between our sessions without the overwhelm.
What Past Clients
Have Said
Our Content
Funnel Approach:
I help you connect with the 5% now, and be the chosen brand for the 95% later.
Get Noticed
Cut through noise with authentic storytelling that reveals the real people behind your brand
Get Remembered
Build genuine connections through consistent, value-driven content
Build Trust
Develop relationship with potential buyers before they need you
Get Chosen
Be the natural choice when they're ready, because you've built genuine trust first
Kim's generosity with her time and ideas has been invaluable. What sets Kim apart is her empowering approach, rather than doing it for you, she teaches you how to do it, strengthening your skills and your business.
Dina
Kim is your go-to person for personal branding and content strategy. It's an investment that has already started paying me back and will continue to do so for months and likely years to come.
Caroline
As a founder who wears multiple hats and requires a visibility strategy that works, I didn't have time to sift through the latest of what's working or what's not- I just paid for someone else's 10,000 hrs and so they could advise me on what to do in my business.
Peta
Got lots of new ideas that I've already started implementing. Very valuable and highly recommend, thanks Kim!
Roxanne
It Sounds Like You Need a Tango Partner....
I build memorable brands & founders through my four c's framework:
Clarify
Know exactly who you are and what makes you different
Connect
Build genuine relationships with your audience
Consume
Create consistent content
worth seeking and sharing
Convert
Be the brand they remember and buy from
Hey, I'm KJ
I've Been Where You Are
From sitting in endless content meetings wondering why nothing sticks, to watching competitors become the go-to choice while having deeper expertise myself - I've felt every content marketing frustration you're facing.
→ Creating content that disappeared into the feed void
→ Chasing trending topics that felt fake
→ Struggling to make valuable stories memorable
What Changed?
Over a decade, I transformed how Australia's biggest brands approach content marketing: → Started by pitching social strategy to one of Australia's top brands as a 23-year-old graduate
→ Led content teams both in-house and agency-side, integrating brand strategy, PR, and traditional marketing
→ Became APAC Content & Social Media Strategist for a global SaaS, consulting on B2B, B2C, media, and telecommunications
→ Scaled Customer Success as Chief Customer Officer in the Australian SaaS sector
→ Consulted on content marketing to federal and state Government agencies
→ International keynote speaker (see my corporate training page).
Now as a founder, I see both sides:
→ The corporate constraints and founder freedom
→ The team dynamics and solo decisions
→ The big budgets and bootstrap reality
The Truth I Learned
The brands that win aren't the ones with the biggest budgets or trendiest tactics. They're the ones who turn their expertise into content people actually remember.
That's why I developed the three C's framework - from a decade of real-world tests, not theory. No fluff, no hacks, just proven systems for building lasting demand.
I only preach what I practice - you'll find me running a community of 28K on TikTok and Instagram
Ready to Become Memorable?
You already have the expertise. Let's turn it into content that sticks.
1:1 Service
Take the Lead on
Your Content Marketing
Content marketing isn't just about being visible - it's about being memorable. Because when 95% of your market isn't ready to buy today, you need to build the memory that catches them when they are.
Let's make you & your brand unforgettable, together.
Build your content strategy & funnel
Implement
& execute
Achieve extraordinary heights
Live support
reviewing content
Included: 4-week package
Building the blueprint of you, a 1.5hr interactive strategy session.
3 x 30min one-on-one recorded sessions over the following three weeks.
Message support mon-fri to bounce ideas, scripts, editing support and quick feedback.
Define your content matrix as a multi-faceted individual.
Align on your best platforms, posting schedule and growth tactics.
Characterise your content persona including visual identity and emojis for brand consistency.
Access 'The Library', full of exclusive resources in Notion.
Individual portal in Notion that houses all session recording and takeaways.
FAQs
The 1:1 package is currently $2200 as this is our highest tier of support for those who want to build a personal brand at speed without having to do it all yourself.
Yes, social media is a dynamic environment, so you will maintain access to updated material and be invited to any future exclusive events and webinars we host.
This package is for the time-poor, ideas-rich business owner, entrepreneur or career individual, with the purpose of putting time back into your evenings and weekends. Week one is a 1.5-hour commitment for the strategy session, with a further 30 minutes per week at a minimum. We'll also be available for mon-fri messaging support.
The more committed you are within the 4 weeks to create and post content, the more opportunity we will have to review, improve, and elevate you.This package is perfect for the solo business owner, entrepreneur or founder. This package focuses on you & building your personal brand whereas our business package is suited to your broader business & team.
Of course, please book a time for a 20min discovery call to chat more and answer any questions.
We get it, life happens and we want to make sure you get the most out of our time together. We can discuss a plan that suits you best.
Perfect! Book the 1:1 via the link and we’ll be in touch with next steps on availabilities to kick off your strategy session.
1:1
Elevate You Power-Tango
Book a Power-Tango Session Call to spend 90 minutes with KJ to review and improve your existing content and social media strategy, bounce new ideas with, or gain actionable advice that you can implement ASAP. With pre-session preparation tasks, we ensure that you are getting the most out of your time with Kim.
Do you feel like you've plateaued in your content and need help crafting a new direction?
Do you want to level-up your content creation with a content review and tailored adivce?
Do you want to clarify your content matrix so you know what you should be posting?
Do you want actionable and achievable advice aligned to your audience and niche?
How it works
Book your session via the calendar link below.
1.
Complete the pre-session preparation questionnaire so we can find out about you and your goals
2.
Receive a link to our 1:1 session and attend at the booked time.
3.
If you feel like you need more time, you can book another session in the following month.
4.
FAQs
Absolutely not! You can be based anywhere, if you would like to book a specific time that is not available via the calendar link, please complete the contact form on our contact page.
We would recommend reviewing our 1:1 package or upcoming course if you are not currently online to ensure you get the most out of your time. We can achieve a lot in an hour, however a more in-depth package would ensure you feel adequately supported.
In your booking confirmation email, there is a link to change your booking. We have a 24-hour notice policy for cancellations or changes to appointments. Failure to give adequate notice will forfeit the cost of the session in full.
Hey, I'm KJ
I've been exactly where you are right now.
From sitting in endless content meetings wondering why nothing sticks, to watching competitors become the go-to choice while having deeper expertise myself - I've felt every content marketing frustration you're facing.
I remember creating endless content that disappeared into the feed void. Chasing trending topics that felt fake. Knowing we had valuable stories to tell but struggling to make them memorable.
Over a decade, I transformed how Australia's biggest brands approach content marketing. From pitching my first social strategy to a CMO at 23, to scaling content teams across APAC, to helping government departments connect with citizens - I've seen what works and what doesn't.
Now as a founder myself, I understand both sides of the story. The corporate constraints and the founder freedom. The team dynamics and the solo decisions. The big budgets and the bootstrap reality.
The truth? The brands that win aren't the ones with the biggest budgets or trendiest tactics. They're the ones who turn their expertise into content people actually remember.
That's why I developed the three C's framework. Not from theory, but from a decade of real-world tests, failures, and breakthroughs. When you work with me, you get first hand-tested strategies that actually work - no fluff, no hacks, just proven systems for building lasting demand.
I'll never preach what I haven't practiced, which is why I also run a community of 28K called The Career Girl Diaries across TikTok and Instagram.
Because you already have the expertise. You just need someone who's been there to help you share it in a way that sticks.
Keen to chat? Let's have a no-obligation call below, I'd love to meet you!
Audience Personas
Understand your audience's psychology, behaviours, and needs
Pain Points to Transformation
Map their daily pain points and transformation journey
Content Pillar Matrix
Create content pillars that make them think "are you reading my mind?"
Your Stories
Uncover the authentic stories that make you connect to your audience.
Phase 2: Connect
From Forgotten to Followed
From guessing what your audience wants to deeply understanding who they are.
We map out your audiences into personas to build the foundation for authentic connection through strategic audience insights and content pillars that resonate.
Understand your audience's psychology, behaviours, and needs.
Audience Personas
Map their daily pain points and transformation journey.
Pain Points to Transformation
Create content pillars that make them think "Are you reading my mind?"
Content Pillar Matrix
Uncover the authentic stories that make you connect to your audience.
Your Stories
FAQ's
Below is a list of FAQs, if you've got a specific one, let's have a no obligation chat.
Building lasting mental real estate takes time.
The majority of our clients see engagement lift within weeks of implementing the strategy.
Real brand authority typically starts showing around month 3 when your content systems are fully implemented and working together.
To ensure fair access to our programs and align our objectives closely with our clients', we give our clients 3 different pricing options. With the first starting from $1950 per month.
You'll be working directly with myself (Kim James) on all strategy workshops, calls and ongoing support. If you require support in other marketing & branding areas I have trusted contractors I can refer you to.
No. While social is often a key platform, we build comprehensive content systems that work across all your channels, so you catch your potential customer as they fall.
This isn't for brands wanting quick viral hits or overnight results.
Our focus is building sustainable content systems that create lasting demand.
If you're not ready to invest in long-term authority building, this isn't the right fit.
Clients average 3-6 hours a week including one guided strategy call lasting an hour.
The more you allow, the better the results will be.