Your Ultimate Guide to Using TikTok Creator Insights

TikTok Creator Insights is an in-app tool designed to help creators refine their content strategy by offering detailed insights into what users are searching for on the platform. 

Essentially, TikTok is giving you a clear indication of what content to create, based on what the audience is actively looking for. How good! 🕺

But that’s not all—TikTok Creator Insights doesn’t just show you what everyone is searching for; it also provides analytics on your own search performance. This means you can improve your content’s SEO and increase its visibility in search results. 🚀

Let’s get started:

Where to Find TikTok Creator Insights:

To access this tool, simply type "TikTok Creator Insights" into the in-app search bar and click the red 'view' button.

Once you open the platform, you'll see your Search Analytics, followed by a summary of insights tailored to your audience and the type of content you create.

Keep in mind that your insights will be unique to you—no two creators will have the same results.

What Each Section Means:

• Suggested: This aligns content ideas with current demand, making it easier for you to create relevant content.

• Content Gap: This highlights topics that are being searched for but don’t have enough content. By filling these gaps, the algorithm is likely to favour your content.

• Searches by Followers: This reveals what your followers are searching for, allowing you to tailor your content even further.

How to Use It:

• Favourite Topics: Bookmark topics in the 'Suggested' section that you want to focus on during your next filming session. You can access your favourites by clicking the bookmark icon in the top right corner.

• Ready to Film: When you're ready to create or upload content, click the film button to align your content with these in-demand topics.

Your Search Analytics Explained:

This section displays your search performance over the past 14 days:

• Search Views: Total number of views your content received from search results.

• Search Impressions: Total number of times your content appeared in search results.

• Search View %: Percentage of views that came from search results.

• Avg CTR: Average click-through rate your posts received in search results.

• Avg Search Ranking: Average position where your posts ranked in search results.

Closing Thoughts: How Brands Can Leverage TikTok Creator Insights

For brands looking to make an impact on TikTok, Creator Search Insights is a game-changer. By tapping into this tool, brands can align their content strategy with trending topics and audience interests, ensuring they stay ahead of the curve. 

Not only does it help in crafting content that resonates, but it also optimises your content's performance in search, ultimately driving better engagement and visibility on the platform.

As someone who over 50% of their TikTok traffic has come from search, it's a no brainer to optimise for. 

Want to chat TikTok for your brand or business?

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