Let me share something crucial I learned after a decade transforming content for Australia's biggest brands:
Businesses no matter the size without strong brand memory eventually hit a wall.
Here's why:
They exhaust their 5% of ready-to-buy customers and have no pipeline for tomorrow because they never built lasting memorability with the other 95%.
Think about your own buying decisions:
When you need a product or service, you probably remember 2-3 brands
Those brands earned their spot in your mind months ago
They weren't selling to you then - they were building memory
This is where most content strategies fail:
Chasing quick wins with promotional content
Creating for algorithms instead of memory
Missing the 95% who are building their mental shortlists
The truth?
Your future customers are choosing their shortlist today. If you're only creating content for immediate buyers, you're already losing tomorrow's sales.
Here's a quick way to test your content:
Will someone remember this tomorrow?
If not, you're building visibility, not memorability.
While everyone else is focused on getting seen, I'm focused on getting you remembered.
Because being remembered is what converts the 95% who aren't ready to buy today, but will be tomorrow.
Want to know how to capture both the 5% ready now AND the 95% who'll need you later?
Let's jump on a call- Because that's how we tango – strategic, memorable, impactful.
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