It’s Time to Put Your Dormant Social Media Channels to Rest. ⚰️

Let's get straight to it- this is exactly why you should put your dormant social media channels to rest.

Remember the 2010s when every new brand or business came with an Instagram, Facebook, or YouTube account—whether we needed them or not?

But what happens when those accounts are abandoned, or barely kept alive with one post a week that drives zero results? That’s a dead account—and it’s time to lay it to rest. 🧛

Why Inactive Accounts Are a Problem 🎃

Security Risks Dead accounts are prime targets for hackers. They’re rarely monitored, often lack two-factor authentication, and usually have easy-to-guess passwords. This leaves you wide open to data breaches, phishing attacks, or even account hijacking.

Brand Misrepresentation What impression do you think a half-baked, inactive account leaves on potential customers? In many cases, it looks like the business is out of date—or worse, out of business. It’s a surefire way to lose brand trust.

Negative SEO & Brand Consistency Inactive accounts can still show up in search results, and outdated content hurts your SEO. Search engines might index your old accounts, pulling in irrelevant or wrong info.

Customer Experience & Crisis Management With 81% of Aussies on social media monthly, people expect to interact with you there—especially in a crisis. If a customer tries to reach out via a dormant account, it looks like you’re ignoring them, which could escalate into a PR nightmare.

When Should You Close an Account?

Ask yourself:

Is your audience even on this platform?
Do you have the resources to post regularly?
Does it align with your brand strategy?

Not every brand needs to be on every platform.

In fact, I’ll die on this hill: Quality over quantity is key.

Alternatives to Being a Half-Baked Skeleton Account:

Once you know where your audience is, it’s time to reassess. Could your energy be better spent on a targeted email newsletter? Or on platforms that deliver real results?

Steps to Close Dormant Accounts

Audit Your Online Presence Review your active and inactive accounts, their performance and existing purpose.
Create a Platform Purpose Matrix Align each platform with your audience personas and business goals.
Merge Multiple Facebook Pages If you have multiple pages under one Business Manager, merge them into one. (DM me if you need help with this!)
Update Your Instagram Bio Let followers know the account is dormant, and direct them to where they can reach you.
Back Up Important Data Download any old posts, performance data, or anything relevant—especially if you need it for compliance.

Benefits of a Clean Digital Footprint 🧼

Better Brand Perception: A streamlined social presence shows professionalism and makes it easier for your audience to engage with you.
Increased Security: Fewer accounts mean fewer vulnerabilities to cyberattacks.
Focused Efforts: With fewer platforms to manage, you can focus on delivering quality content that drives engagement and results.

Where to Start: Clean Out Your Social Closet

Start by auditing all the touch points your brand has with customers and assess each platform’s performance.

Need help implementing this? Hit me up to bring my content strategy framework into your business. From audience analysis to platform purpose and community management, I’ve got the tools to make sure your online presence is secure, streamlined, and successful—no ghosts included.

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