Marketing education empowering your business' tomorrow
KJ's customised training is perfect for you if:
Your marketing team is drowning in daily posts and needs a proper strategy to work smarter
You've got awesome in-house marketers ready to level up their content game (but need a framework that actually works)
Your current approach is just "keeping the lights on" and you know your content could work harder
You've got great content somewhere in your business, but it's stuck in people's heads or lost in endless platforms
Your team has the skills but needs a framework to turn them into real results (that you can actually measure)
You're tired of generic advice and need training that actually works for Australian audiences
Why Content Marketing Training Matters in 2025
Your marketing team is ready to level up - but traditional training isn't keeping pace.
When 93% of companies are fighting to retain top talent, transforming generalist marketers into content specialists isn't just nice to have - it's critical for survival.
The why?
Today's digitally native marketers want to grow from generalists to specialists
Traditional L&D approaches can't match the pace of content marketing evolution
Your team's potential is capped by outdated, one-size-fits-all training
The reality?
While your marketers are eager to specialise and grow,
most content marketing training is stuck in the past.
Your team deserves development that matches their ambition.
Kim is undeniable at commanding attention with her presence in any setting. Her infectious energy has a way of brightening every room she enters.
Whether through her dynamic presence or the thought-provoking conversations she sparks, Kim leaves an indelible mark on everyone she meets.
Sidra
Kim is a digital marketing powerhouse. She’s charismatic and playful with how she shares her knowledge, preferring engaging stories of brand successes and failures rather than the usual death by PowerPoint.
Kim also has a knack for influencing the perspectives of top decision-makers by creating a compelling vision on how to solve tough modern business challenges.
Colin
Kim brought a wealth of digital marketing and social experience to the table and pushed our customers to think beyond the status quo. She is an excellent presenter and creates a narrative that is compelling and engaging.
While she thinks like a marketer - she has an innate sales mindset that drove revenue and provided valuable enablement for our sales teams.
Ryan
The reality?
While your marketers are eager to specialise and grow, most content marketing training is stuck in the past.
Your team deserves development that matches their ambition.
THE WHY
Digitally native marketers want to grow from generalists to specialists.
THE WHY
Traditional L&D approaches can't match the pace of content marketing evolution.
THE WHY
Your team's potential is capped by outdated, one-size-fits-all training.
TRAINING OPTION 01:
Content Marketing Strategy Day
An intensive day that includes a strategic workshop and hands-on practice session with actionable takeaways to implement ASAP.
Included
Pre-training questionnaire & 1:1 prep call
Combined audience & content workshop
Content funnel practice workshop
Follow-up actions & recommendations provided
Ongoing coaching hours can be purchased at an additional cost
One month check-in
We ensure you feel clear and confident to elevate your content marketing with a 45-min check in one month after we finalise our training sessions. We will review your progress and provide feedback based on what you have implemented.
Timing
PREPARATION: Questionnaire filled out by your team 2 weeks notice prior to session.
TRAINING: 3hr morning session, 2hr afternoon session delivered virtually or in-person.
FOLLOW UP: Write up delivered within 3 business days with resources.
Collaborative and inspiring training
Interactive practice session included
Tailored actionable takeaways and advice
One month check-in
for accountability
FAQs
Absolutely we can travel to you for an additional cost quoted at time of pricing.
To ensure you get the most out of the sessions we recommend capping the strategy training at 10 people.
Absolutely not, we welcome broader teams who can bring a wealth of customer/brand knowledge!
Virtually: video meeting + Canva whiteboard
In-person: IRL + written on Canva whiteboard (unless you have a retro in-person whiteboard!)
The resources will be a mixture of templates & documents hosted through Notion so we can keep live versions of each resource (think algorithm changes, platform updates).
Additional support to ensure you feel confident embedding your strategy can be purchased as a packaged bundle. We’ll never leave you feeling less than 100% confident.
Our Customised Training
is Perfect For You If:
Your Strategy is on Backlog
Your team is buried in the daily tasks of social media & content with zero headspace to step back and update their approach.
Your Brand's Stuck Between Stakeholders
You want to show your brand personality on social but you're caught between corporate constraints and creative freedom. You need help in how to be on brand + on social.
Your Social Channels are Just Existing
Your channels are in "keeping the lights on" mode, posting just to post without direction or purpose waiting until you have time to give them the love they need.
You Need Australian Industry Social Training
You download every PDF or report but it doesn't fit the Australian market. You need training that's built for Australian audiences and platforms.
It sounds like you need a Tango partner....
Here's some training I've delivered to clients and industry events in the past:
Strategic Content & Digital Trends
Keep your organisation at the forefront of digital change. I translate emerging trends and industry shifts into practical strategies your teams can implement, ensuring your content remains relevant and effective in a rapidly evolving landscape.
Building Authentic Brand Presence
Define a clear brand voice that resonates across all digital channels. I help your teams understand platform-specific best practices while maintaining consistent messaging, ensuring your brand connects authentically with audiences wherever they are.
Platform- Specific Success
Ready to explore new digital channels? I help your teams evaluate, launch and succeed on new platforms with proven frameworks that take the guesswork out of expansion.
Content Strategy & Funnel Mapping
Stop creating content in silos. I'll help you map out who needs what, when they need it, and how to get internal buy-in - turning your content strategy from guesswork into a measurable system.
COLIN
"Kim is a digital marketing powerhouse. She’s charismatic and playful with how she shares her knowledge, preferring engaging stories of brand successes and failures rather than the usual death by PowerPoint.
Kim also has a knack for influencing the perspectives of top decision-makers by creating a compelling vision on how to solve tough modern business challenges."
RYAN
"Kim brought a wealth of digital marketing and social experience to the table and pushed our customers to think beyond the status quo. She is an excellent presenter and creates a narrative that is compelling and engaging.
While she thinks like a marketer - she has an innate sales mindset that drove revenue and provided valuable enablement for our sales teams. "
SIDRA
"Kim is undeniable at commanding attention with her presence in any setting. Her infectious energy has a way of brightening every room she enters.
Whether through her dynamic presence or the thought-provoking conversations she sparks, Kim leaves an indelible mark on everyone she meets."
TRAINING OPTION 01:
Strategy Day
An in-depth 4-6 week package getting deep into your data, business & co-creating your new strategic direction to feel empowered & capable.
Collaborative and inspiring training
Interactive practice session included
Tailored actionable takeaways
One month check-in
Included
Pre-training questionnaire & 1:1 prep call
Combined audience & content workshop
Content funnel practice workshop
Follow-up actions & recommendations provided
Takeaways packed with resources & templates
45-min one month check-in
Ongoing coaching hours can be purchased at an additional cost
FAQs
Absolutely we can travel to you for an additional cost quoted at time of pricing.
To ensure you get the most out of the sessions we recommend capping the strategy training at 10 people.
Absolutely not, we welcome broader teams who can bring a wealth of customer/brand knowledge!
Virtually: video meeting + Canva whiteboard
In-person: IRL + written on Canva whiteboard (unless you have a retro in-person whiteboard!)
The resources will be a mixture of templates & documents hosted through Notion so we can keep live versions of each resource (think algorithm changes, platform updates).
Additional support to ensure you feel confident embedding your strategy can be purchased as a packaged bundle. We’ll never leave you feeling less than 100% confident.
STRATEGY & SUPPORT OPTION 01:
Content Marketing Strategy Refresh
A 6 week or 3 month package getting deep into your data, goals and purpose to co-create
your new strategic content marketing direction with hands on support to ensure you feel clear, capable and confident,
Your brand. Our Framework
Collaborative and co-created
Customised Implementation Plan
Unlimited access to resources
Included
Data deep dive + pre-work to set objectives & ways of working
Audience & content strategy live workshops
Content funnel practice session workshop
Content strategy including audience segmentation & ladder of transformation, visual & verbal content persona, platform purpose matrix, content funnel and content calendar template
Notion portal full of tips, tricks, templates and resources to implement asap.
Customised L&D plan set with you to implement your strategy into your ways of working.
L&D can include community management framework, organic & paid strategy, always on approach and specific campaign planning.
FAQs
Absolutely not, I’ve got experience and background in B2B, B2C, government, education, financial institutions, tech and more!
No, although we have a social-driven focus, we look broader and develop with you a content marketing funnel with social media as one of the channels in your strategy.
Absolutely we encourage you to bring a diverse set of customer, brand and business knowledge.
A strategy is only as good as its execution. We host a practice session to put your new strategy to work and in no time you'll be thinking in funnels and speaking in hooks!
STRATEGY & SUPPORT OPTION 03:
Strategic Power-Tango
A dynamic, 90 minute session with you, a Canva whiteboard, and KJ. Collaborate to brainstorm, tackle complex questions, and receive feedback to review, re-strategise, and realign your game plan.
Book online at a time that suits you
You set the topic, we'll provide advice
Collaborative, supportive, motivating
Interactive whiteboard session
Included
Questionnaire ahead of the session
90 minute recorded digital whiteboard session
Receive notes and recording immediately
If you'd like a one month follow up, make sure you book this too!
TRAINING OPTION 02:
Content Creation Workshop
Want to take your content creation to the next level? We’ll get you up to speed on the best practices, tips and tricks then put you in the driver's seat and create some content live, together!
Included
Presentation outlining best practice per platform & industry trends aligned to Aussie’s digital usage data & insights.
Live content creation practice session with your team using iPhones & CapCut.
Short form video creation tutorial, including filming & equipment recommendations
Demystify video hooks, captions & subtitles, text overlays, and more to ensure your content has the best opportunity for performance.
Takeaways packed with resources & templates to implement ASAP.
One month check-in
We ensure you feel clear and confident to elevate your content marketing with a 45-min check in one month after we finalise our training sessions. We will review your progress and provide feedback based on what you have implemented.
Timing
PREPARATION: Questionnaire filled out by your team 2 weeks notice prior to session.
TRAINING: 3hr morning session, 2hr afternoon session delivered virtually or in-person.
FOLLOW UP: Write up delivered within 3 business days with resources.
Platform-specific best practice guide
Data-informed performance hacks
Includes real-time practice session
Demysitify video hooks, captions + more
FAQs
This training will be a hands-on content creation session, we recommend having approximately 5 team members.
No we’ll be discussing how to film and create content on iPhone & show you additional equipment you can use to enhance your iPhone creation.
We’ll start with going through platform best practice, trends and growth tactics before we get hands-on.
The resources will be a mixture of templates & documents hosted through Notion so we can keep live versions of each resource (think algorithm changes, platform updates).
Hands on execution and mentorship
Senior leader to upskill your team
Full time expertise without full time cost
Your Brand
My Experience
FAQs
Sessions are hosted virtually with a set agenda, meeting recording and all actions stored in Notion. Meetings can be in-person if based in Melbourne.
Absolutely! We develop a custom L&D plan with you so we track our objectives & ensure our time is actionable.
Of course. Over time I've written the playbook on content marketing teams in-house, in-agency and in consultancy firms. You'll be in safe hands.
Absolutely. Hours are flexible to support peak periods yet all projects will be scoped & hours confirmed before starting.
You sure do, if there’s a platform or trend update you’ll be the first one to get the low down on what it means for you.
Why Hire KJ as a
Fractional CMD?
Let me show you:
Specialised industry experience at an SLT level
Elevate & upskill your existing team without impacting their room for growth.
Hour packages across 3,6 and 9 months to suit your needs.
No particular days offline- available mon-fri, 9-5.
Unused hours per month roll over & flexible to suit your needs in peak times or project heavy periods.
Implement projects, improve ways of working, host team training & more.
Bring my tried and tested frameworks so you hit the ground running.
STRATEGY & SUPPORT OPTION 02:
Fractional Content Marketing Director
A strategy is only as good as its execution, our fractional Content Marketing Director support is for businesses desiring senior leadership at a fraction of the cost & time.
THE BIG AGENCIES DON'T WANT YOU TO KNOW
Fully outsourced marketing is rented results
By focusing on long-term strategy, growth and success, we'll ensure you build a lasting connection with your audience by empowering you to feel confident in the driver's seat.
Future-proofing your business to hire the next generation of talent
Future-proofing your business to hire the next generation of talent
We're experiencing a major workforce transition, with a digitally native generation moving up the ranks. They prioritise companies that share their values on learning and development (L&D), offering opportunities to gain the skills needed to future-proof their careers
L&D is critical to driving employee retention in 2024
Investing in employee development by teaching new skills and enhancing existing knowledge makes staff feel secure, valued, and more likely to stay. When skills become outdated, it can lead to lower performance, disengagement, and retention issues.
L&D can boost job satisfaction and opening up opportunities for advancement. With 93% of companies concerned about employee retention, prioritising L&D helps mitigate financial strain and preserve valuable long-term brand, industry, and consumer knowledge.
Invest in your people for today and beyond
TRAINING OPTION 02:
Content Creation Workshop
Want to take your content creation to the next level? We’ll get you up to speed on the best practices, tips and tricks then put you in the driver's seat and create some content live, together!
Platform-specific best practice
Data-informed performance hacks
Includes real-time practice session
Demysitify video editing
Included
Presentation outlining best practice per platform & industry trends aligned to Aussie’s digital usage data & insights
Live content creation practice session with your team using iPhones & CapCut
Short form video creation tutorial, including filming & equipment recommendations
Follow-up actions & recommendations provided
Demystify video hooks, captions & subtitles, text overlays, and more to ensure your content has the best opportunity for performance
45-min one month check-in
Takeaways packed with resources & templates to implement ASAP
FAQs
This training will be a hands-on content creation session, we recommend having approximately 5 team members.
No we’ll be discussing how to film and create content on iPhone & show you additional equipment you can use to enhance your iPhone creation.
We’ll start with going through platform best practice, trends and growth tactics before we get hands-on.
The resources will be a mixture of templates & documents hosted through Notion so we can keep live versions of each resource (think algorithm changes, platform updates).
STRATEGY & SUPPORT OPTION 02:
Fractional Content Marketing Director
A strategy is only as good as its execution, our fractional Content Marketing Director support is for businesses desiring senior leadership at a fraction of the cost & time.
Why hire KJ as a Fractional CMD?
Specialised industry experience at an SLT level
Elevate & upskill your existing team without impacting their room for growth.
Hour packages across 3,6 and 9 months to suit your needs.
No particular days offline- available mon-fri, 9-5.
Unused hours per month roll over & Unused hours per month roll over & flexible to suit your needs in peak times or project heavy periods.
Implement projects, improve ways of working, host team training & more.
Bring my tried and tested frameworks so you hit the ground running.
FAQs
Sessions are hosted virtually with a set agenda, meeting recording and all actions stored in Notion. Meetings can be in-person if based in Melbourne.
Absolutely! We develop a custom L&D plan with you so we track our objectives & ensure our time is actionable.
Absolutely. Hours are flexible to support peak periods yet all projects will be scoped & hours confirmed before starting.
Of course. Over time I've written the playbook on content marketing teams in-house, in-agency and in consultancy firms. You'll be in safe hands.
Hands on execution and mentorship
Senior leader to upskill your team
Full time expertise
without full time cost
Your Brand. My Experience.
Why Tangerine Tango?
Your greatest asset isn't another strategy - it's your team. I help marketing teams turn their content marketing knowledge into real business results.
I've spent over a decade transforming how Australian businesses approach content marketing - from government departments to tech startups. With hands-on experience across in-house teams, agencies, and SaaS companies, I know exactly where marketing teams get stuck and how to get them unstuck.
I'm not here to give you another generic marketing plan. I'm here to give your team the frameworks, confidence and support they need to create content that actually works.
Let's chat for 20 minutes and see if we're a good fit.
STRATEGY & SUPPORT OPTION 03:
Strategic Power-Tango
A dynamic, 90 minute session with you, a Canva whiteboard, and KJ. Collaborate to brainstorm, tackle complex questions, and receive feedback to review, re-strategise, and realign your game plan.
Book online at a time that suits you
You set the topic, we'll provide advice
Collaborative, supportive, motivating
Interactive whiteboard session
Included
Questionnaire ahead of the session
90 minute, recorded digital whiteboard session
Receive notes and recording immediately
If you'd like a one month follow up, make sure you book this too!
Why Tangerine Tango?
Your greatest asset isn't another strategy - it's your team. I help marketing teams turn their content marketing knowledge into real business results.
I've spent over a decade transforming how Australian businesses approach content marketing - from government departments to tech startups. With hands-on experience across in-house teams, agencies, and SaaS companies, I know exactly where marketing teams get stuck and how to get them unstuck.
I'm not here to give you another generic marketing plan. I'm here to give your team the frameworks, confidence and support they need to create content that actually works.
Let's chat for 20 minutes and see if we're a good fit.
STRATEGY & SUPPORT OPTION 01:
Content Marketing Strategy Refresh
A 6 week or 3 month package getting deep into your data, goals and purpose to co-create
your new strategic content marketing direction with hands on support to ensure you feel clear, capable and confident,
Your brand
Our Framework
Collaborative and
co-created
Customised Implementation Support
Unlimited access to resources & templates
FAQs
Absolutely not, I’ve got experience and background in B2B, B2C, government, education, financial institutions, tech and more!
No, although we have a social-driven focus, we look broader and develop with you a content marketing funnel with social media as one of the channels in your strategy.
Absolutely we encourage you to bring a diverse set of customer, brand and business knowledge.
A strategy is only as good as its execution. We host a practice session to put your new strategy to work and in no time you'll be thinking in funnels and speaking in hooks!
Included
Data deep dive + pre-work to set objectives
& ways of working
Audience & content strategy live workshops
Content funnel practice session workshop
Content strategy including audience segmentation & ladder of transformation, visual & verbal content persona, platform purpose matrix, content funnel and content calendar.
Notion portal full of tips, tricks, templates and resources to implement asap.
Customised L&D plan set with you to implement your strategy into your ways of working.
L&D can include community management framework, organic & paid strategy, always on approach and specific campaign planning.
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Who I've worked with
With 10 years of experience transforming how organisations approach content marketing, I've helped marketing teams across Australia turn knowledge gaps into confidence.
B2B, Trade & Construction
Helping wholesalers, manufacturers and tradies cut through the noise with strategic content that builds trust.
Federal & State Government Agencies
Supporting government organisations to deliver clear, compliant content that connects with citizens.
B2C, Retail & Hospitality
Empowering retail and hospo brands to create authentic content that drives customer loyalty.
Telecomms, Banks & Superannuation
Guiding financial services and telco teams to transform complex information into engaging customer stories.
Education & Universities
Enabling unis and education providers to showcase their expertise and attract students through strategic content.
SaaS & Start Ups
Helping tech companies translate complex products into compelling stories that connect with customers.
THE DATA SHOWS
IN 2025, YOUR GREATEST CONTENT MARKETING ASSET ISN'T YOUR BUDGET-
IT'S YOUR PEOPLE.
Let's invest, together.
THE DATA SHOWS
IN 2025, YOUR GREATEST CONTENT MARKETING ASSET ISN'T YOUR BUDGET-
IT'S YOUR PEOPLE.
Let's invest, together.
Why Content Marketing Training Matters in 2025
When 93% of companies are fighting to retain top talent, transforming generalist marketers into content specialists isn't just nice to have - it's critical for survival.
Truth about content marketing today:
Traditional L&D can't keep pace with digital evolution
Marketing teams are drowning in daily tasks, leaving no space for strategic thinking
Most companies can't prove if their content is actually driving business results
Outsourcing content creates disconnected experiences for customers and teams
Many businesses are "keeping the lights on" because they don't have the resources or time to update their strategy.
IN PERSON OR VIRTUAL
Training & Workshops
This is how we Tango!
Training & Workshops
We offer two standard training and workshop packages that will not only help you to develop a strategic and audience-focused content strategy, but will equip you and your staff with the necessary skills and knowledge to implement, manage and create engaging content to level-up your online presence. From a full day content strategy day to a half-day content creation workshop, you will feel confident, capable and engaged to take on your next quarter.
Strategy & Support
With our in-depth strategy and support packages, you will feel confident, empowered, and capable of implementing and tracking your new strategic direction. We will collaborate to delve deep into your data and business, understanding your long-term goals to build a comprehensive, actionable strategy. With our Fractional Content Marketing Director support you'll enjoy the support of a senior team member at a fraction of the time and cost.
KJ's customised training is perfect
for you if:
Your marketing team is drowning in daily posts and needs a proper strategy to work smarter
You've got awesome in-house marketers ready to level up their content game (but need a framework that actually works)
Your current approach is just "keeping the lights on" and you know your content could work harder
You've got great content somewhere in your business, but it's stuck in people's heads or lost in endless platforms
Your team has the skills but needs a framework to turn them into real results (that you can actually measure)
You're tired of generic advice and need training that actually works for Australian audiences
Our Customised Training
is Perfect For You If:
Your Strategy
is on Backlog
Your team is buried in the daily tasks of social media & content with zero headspace to step back and update their approach.
Your Brand's Stuck Between Stakeholders
You want to show your brand personality on social but you're caught between corporate constraints and creative freedom. You need help in how to be on brand + on social.
Your Social Channels
are Just Existing
Your channels are in "keeping the lights on" mode, posting just to post without direction or purpose waiting until you have time to give them the love they need.
You Need Australian Industry Social Training
You download every PDF or report but it doesn't fit the Australian market. You need training that's built for Australian audiences and platforms.
