"Kim's generosity with her time and ideas, combined with her incredible creativity, has been invaluable.
What sets Kim apart is her empowering approach, rather than doing it for you, she teaches you how to do it, strengthening your skills and your business."
DINA
LE BAR SUPPER CLUB
"Kim brought incredible expertise to the table, tailoring her strategies specifically for our business with clear, actionable steps we could implement immediately. Within just days, we've applied her recommendations and have already seen impressive growth—not only in audience engagement but also in our content output.
As a trainer, Kim’s energy and attitude were phenomenal, keeping our team engaged and inspiring us to approach things from a fresh angle. Highly recommend her for marketers looking for practical, impactful strategies!"
MITCH
BGW GROUP
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Turn valuable expertise into content worth that drives impact.
Your professional services firm, SaaS company, or B2B business has spent years developing specialised expertise. But while consumer brands can focus on likes and viral trends, you face a unique challenge: how do you communicate your knowledge in ways that both engage your audience and drive meaningful business outcomes?
You need an approach that goes beyond vanity metrics to create content that attracts qualified leads, shortens sales cycles, and establishes genuine authority in your field.
Content That Doesn't Drive Business Outcomes
Your case studies, client testimonials, podcasts, and webinars contain excellent insights, but they're not converting to business results because they’re not getting consumed.
Generic Outsourcing Misses the Mark
"We could have done this better ourselves." You’ve tried outsourcing yet doing it for you lack the specialised understanding to capture your true expertise, often diluting technical precision in attempts to make it "engaging."
The Relationship Gap in B2B
In expertise-driven B2B businesses, the 7+ touchpoints needed before partnership happens aren't building themselves. Without strategic content, you're missing opportunities to convert cold outreach into warm, relationship-based conversations.
Stuck "Keeping the Lights On" Instead of Driving Strategy
You recognise the value content drives for others in your industry, but you lack the time, resources, and internal capacity to give strategic direction.
Your team ends up maintaining a basic presence rather than implementing a content approach that drives meaningful business outcomes.
Your current content challenges
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Our Collaborative Approach
This isn't about imposing generic marketing tactics on your business. We believe no one knows your business, your expertise, and your customers better than you do. Our process is built on extracting and amplifying the valuable knowledge that already exists within your business—not replacing it.
Through collaborative workshops and focused interviews, we ensure your in-house knowledge remains at the center of everything we create.
Our service at a glance
-
90-day strategic content program for knowledge-based businesses
-
We research, write your strategy, and support implementation
-
Designed specifically for complex expertise that needs to drive business results
-
Ongoing support across services including meta ads, go to market, campaign development and team personal branding
From Technical Business to Recognised Authority.
Imagine transforming how clients find and choose you:
-
Prospects reaching out saying "We've been following your content and would love to talk"
-
Recognition as the go-to voice in your industry conversations
-
Technical knowledge that builds relationships, not just delivers information
-
Opening doors to opportunities beyond your current service offerings
This transformation isn't about making your business artificially exciting. It's about making your valuable expertise accessible, engaging, and memorable.
Additional Services Available Post-Strategy:
Once your content strategy is established, we can discuss additional specialised services:
-
Meta Ads Strategy, Build and Optimisation
-
Personal Branding for Key Team Members
-
Community Management Strategy & Guidelines
-
Campaign Launch or Product Go-to-Market Strategy
-
Crisis communications plans & procedures
These services build upon your core content strategy to maximise impact in specific areas.
Research and Discovery
This research phase is critical - it's what most businesses skip yet need most. Without it, even the best content strategy is built on assumptions rather than insights.
The outcome: Research and insights highlighting your unique market position and why your customers choose you to inform our strategy.
PHASE ONE
I conduct the thorough research your team knows is valuable but rarely has time to complete:
-
Kickoff workshop with key stakeholders to align goals and expectations
-
Comprehensive competitor and industry review to identify opportunities
-
3-5 in-depth customer interviews to uncover their decision-making process
-
Collaborative workshop with your internal team to define your brand and audience personas
Strategy Development
The outcome: A comprehensive content strategy document written for you built on the expertise of you, your business and your customers.
PHASE TWO
I develop your complete content strategy based on research insights:
-
Content pillars that showcase your unique expertise and market positioning
-
Audience journey mapping aligned with your sales process
-
Platform strategy aligned to where your audience are (platforms can include LinkedIn, Instagram, TikTok, Substack)
-
Content series concepts specific to your business’s expertise
-
Content calendar with specific content topics
-
Implementation roadmap to work through with your team
Implementation
The outcome: A successfully launched content strategy with measurable business impact.
PHASE THREE
A strategy is only as good as its execution, so I work with you and your team to implement it into your day-to-day routine. We offer flexibility based on your needs, ranging from full implementation done for you, collaborative done with you or a strategy + 30 day roadmap for you to implement.
How we'll solve that together
Over a 30-90 day period I work with you and your team collaboratively to collect your expertise, define your audiences, craft your strategy and implement it with you so content feels like a part of your business, not a chore.
"Kim brought incredible expertise to the table, tailoring her strategies specifically for our business with clear, actionable steps we could implement immediately. Within just days, we've applied her recommendations and have already seen impressive growth—not only in audience engagement but also in our content output.
As a trainer, Kim’s energy and attitude were phenomenal, keeping our team engaged and inspiring us to approach things from a fresh angle. Highly recommend her for marketers looking for practical, impactful strategies!"
MITCH
BGW GROUP
“Kim's generosity with her time and ideas, combined with her incredible creativity, has been invaluable. What sets Kim apart is her empowering approach, rather than doing it for you, she teaches you how to do it, strengthening your skills and your business.”
DINA
Le Bar Supper Club
Additional services available post-strategy:
Once your content strategy is established, we can discuss additional specialised services:
-
Meta Ads Strategy, Build and Optimisation
-
Personal Branding for Key Team Members
-
Community Management Strategy & Guidelines
-
Campaign Launch or Product Go-to-Market Strategy
-
Crisis communications plans & procedures
These services build upon your core content strategy to maximise impact in specific areas.
Is this right for your business?
This approach is specifically designed for:
-
Professional services firms (legal, accounting, consulting)
-
B2B technology and SaaS companies
-
Financial services providers
-
Specialised consultancies and agencies
-
Engineering and technical service providers
-
Knowledge-based B2B businesses
This works best for businesses that:
-
Have genuine expertise that differentiates them in their market
-
Need to communicate complex value without oversimplification
-
Want content that maintains the substance of their expertise
-
Are ready to invest in strategic content rather than random posting
This is not a good fit
for:
-
Consumer product companies primarily focused on lifestyle content
-
Businesses wanting to completely outsource without any internal input
-
Organisations seeking quick viral hits rather than building authority
Next Steps
-
Schedule a 30-minute consultation to discuss your specific needs
-
We'll determine the best approach to suit your needs and internal resources
-
You'll receive a detailed proposal with exact deliverables, timeline and process
-
We'll schedule your kickoff workshop to begin the process
Your expertise deserves to be remembered, not just noticed.
Content That Doesn't Drive Business Outcomes
Your case studies, client testimonials, podcasts, and webinars contain excellent insights, but they're not converting to business results because they’re not getting consumed.
Generic Outsourcing Misses the Mark
"We could have done this better ourselves." You’ve tried outsourcing yet doing it for you lack the specialised understanding to capture your true expertise, often diluting technical precision in attempts to make it "engaging."
The Relationship Gap in B2B
In expertise-driven B2B businesses, the 7+ touchpoints needed before partnership happens aren't building themselves. Without strategic content, you're missing opportunities to convert cold outreach into warm, relationship-based conversations.
Stuck "Keeping the Lights On" Instead of Driving Strategy
You recognise the value content drives for others in your industry, but you lack the time, resources, and internal capacity to give strategic direction. Your team ends up maintaining a basic presence rather than implementing a content approach that drives meaningful business outcomes.
Your business possesses valuable knowledge that sets you apart. But in today's digital landscape, even the most valuable expertise often goes unnoticed without a strategic approach.
Your current challenges
Is this right for your business?
This approach is specifically designed for:
-
Professional services firms (legal, accounting, consulting)
-
B2B technology and SaaS companies
-
Financial services providers
-
Specialised consultancies and agencies
-
Engineering and technical service providers
-
Knowledge-based B2B businesses
This works best for businesses that:
-
Have genuine expertise that differentiates them in their market
-
Need to communicate complex value without oversimplification
-
Want content that maintains the substance of their expertise
-
Are ready to invest in strategic content rather than random posting
This is not a good fit for:
-
Consumer product companies primarily focused on lifestyle content
-
Businesses wanting to completely outsource without any internal input
-
Organisations seeking quick viral hits rather than building authority
FAQ's
Below is a list of FAQs, if you've got a specific one, let's have a no obligation chat.
About 2-3 hours per week. This system is built to work with your schedule, not against it.
Many clients start seeing engagement increases within the first month. The four month program is designed to create sustainable momentum.
You'll be working directly with myself (Kim James) on all strategy workshops, calls and ongoing support. If you require support in other marketing & branding areas I have trusted contractors I can refer you to.
No. While social media can be part of the strategy, this is about building a content system tailored to your expertise - one that brings in the right clients consistently.
This isn't for brands wanting quick viral hits or overnight results.
Our focus is building sustainable content systems that create lasting demand.
If you're not ready to invest in long-term authority building, this isn't the right fit.
Not at all. Many successful clients started with little to no online presence. This approach is designed to build authority from the ground up.
Next Steps
-
Schedule a 30-minute consultation to discuss your specific needs
-
We'll determine the best approach to suit your needs and internal resources
-
You'll receive a detailed proposal with exact deliverables, timeline and process
-
We'll schedule your kickoff workshop to begin the process
Your expertise deserves to be remembered, not just noticed.
How much time will I need to commit?
About 2-3 hours per week. This system is built to work with your schedule, not against it.
How soon will I see results?
Many clients start seeing engagement increases within the first month. The four month program is designed to create sustainable momentum.
Who will I work with?
You'll be working directly with myself Kim James on all strategy workshops, calls and ongoing support. If you require support in other marketing & branding areas I have trusted contractors I can refer you to.
Is this just about social media content?
No. While social media can be part of the strategy, this is about building a content system tailored to your expertise - one that brings in the right clients consistently.
Who is this not for?
This isn't for brands wanting quick viral hits or overnight results.
Our focus is building sustainable content systems that create lasting demand.
If you're not ready to invest in long-term authority building, this isn't the right fit.
Do I need a large existing audience to start?
Not at all. Many successful clients started with little to no online presence. This approach is designed to build authority from the ground up.
Don't forget to sign up for our Newsletter to access the freshly squeezed insights & advice
.jpeg)
Our Service at a glance.
90-day strategic content program for knowledge-based businesses
We research, write your strategy, and support implementation
Designed specifically for complex expertise that needs to drive business results
Ongoing support across services including meta ads, go to market, campaign development and team personal branding
Our Collaborative Approach
This isn't about imposing generic marketing tactics on your business. We believe no one knows your business, your expertise, and your customers better than you do. Our process is built on extracting and amplifying the valuable knowledge that already exists within your business—not replacing it.
Through collaborative workshops and focused interviews, we ensure your in-house knowledge remains at the center of everything we create.
How we'll solve that together
Over a 30-90 day period I work with you and your team collaboratively to collect your expertise, define your audiences, craft your strategy and implement it with you so content feels like a part of your business, not a chore.
PHASE ONE
Research and Discovery
I conduct the thorough research your team knows is valuable but rarely has time to complete:
-
Kickoff workshop with key stakeholders to align goals and expectations.
-
Comprehensive competitor and industry review to identify opportunities.
-
3-5 in-depth customer interviews to uncover their decision-making process.
-
Collaborative workshop with your internal team to define your brand and audience personas.
This research phase is critical - it's what most businesses skip yet need most. Without it, even the best content strategy is built on assumptions rather than insights.
The outcome: Research and insights highlighting your unique market position and why your customers choose you to inform our strategy.
PHASE TWO
Strategy Development
I develop your complete content strategy based on research insights:
-
Content pillars that showcase your unique expertise and market positioning
-
Audience journey mapping aligned with your sales process
-
Platform strategy aligned to where your audience are (platforms can include LinkedIn, Instagram, TikTok, Substack)
-
Content series concepts specific to your business’s expertise
-
Content calendar with specific content topics
-
Implementation roadmap to work through with your team
The outcome: A comprehensive content strategy document written for you built on the expertise of you, your business and your customers.
PHASE THREE
Implementation
A strategy is only as good as its execution, so I work with you and your team to implement it into your day-to-day routine. We offer flexibility based on your needs, ranging from full implementation done for you, collaborative done with you or a strategy + 30 day roadmap for you to implement.
The outcome: A successfully launched content strategy with measurable business impact.
Turn your valuable expertise into content that drives impact.
Your professional services firm, SaaS company, or B2B business has spent years developing specialised expertise. But while consumer brands can focus on likes and viral trends, you face a unique challenge: how do you communicate your knowledge in ways that both engage your audience and drive meaningful business outcomes?
You need an approach that goes beyond vanity metrics to create content that attracts qualified leads, shortens sales cycles, and establishes genuine authority in your field.
Qualified Leads
Content that attracts prospects who already understand your value
Shortened Sales Cycles
Educated prospects who require less convincing
Market Positioning
Clear differentiation from competitors based on your expertise
Team Alignment
Marketing and subject matter experts working from the same playbook
Scalable System
A sustainable approach that grows with your business
The business impact of content marketing
The Business Impact of Content Marketing
Scalable System
A sustainable approach that grows with your business.
Team Alignment
Marketing and subject matter experts working from the same playbook.
Market Positioning
Clear differentiation from competitors based on your expertise.
Shortened Sales Cycles
Educated prospects who require less convincing.
Qualified Leads
Strengthening relationships with existing clients, improving retention rates and increasing lifetime value.