Marketing education empowering your business' tomorrow
Your Brand & Our Knowledge
For Lasting Impact.
We'll help you develop sustainable business practices to achieve sustainable success with empowered employees to achieve authentic impact
with you in the lead,
because no one knows your business like you.
Do you find yourself:
Maintaining the basics but lacking the time and resources to craft a new strategy?
Struggling to demonstrate how your social media and content efforts align with business goals?
Feeling overwhelmed by navigating stakeholders, requirements, and approvals?
Wanting to produce high-quality content but struggling with strategy, brand voice, and staying up-to-date?
Aspring to expand your brand and create a solid content plan but lacking the time or resources?
It sounds like you need a Tango partner....
Like any good partnership, we'll do it with you, not for you.
Human Psychology-Led Audience Profiling
People buy emotionally and rationalise logically. Your content should reflect that.
We ensure your brand’s story is not only heard but felt, driving identity-based transformations and conversions.
Innovative & Actionable Content Strategy
Taught with you, not handed to you. We work through key strategic aspects of successful content so you can be authentic and never run out of content ideas. Watch your efforts pay off in business outcomes.
Level Up for Sustainable Success
A strategy is only as good as its execution, so we'll make sure your team has the practical skills and knowledge to take control of your content and marketing efforts confidently and capably.
Access Fail-Safe, On-Demand Tools & Resources
You will have access to our exclusive tried and tested tips, tricks, and templates to help you elevate your presence, cultivate your community, and unlock your full potential now and in to the future.
HATE TO BE THE BEARER OF BAD NEWS
Digital marketing skills are no longer optional
Businesses must adapt to stay relevant. Ignoring digital marketing, or outsourcing the 'problem' isn't just a missed opportunity anymore; it's a fast track to obsolesence.
This is how we Tango!
Training & Workshops
We offer two standard training and workshop packages that will not only help you to develop a strategic and audience-focused content strategy, but will equip you and your staff with the necessary skills and knowledge to implement, manage and create engaging content to level-up your online presence. From a full day content strategy day to a half-day content creation workshop, you will feel confident, capable and engaged to take on your next quarter.
Strategy & Support
With our in-depth strategy and support packages, you will feel confident, empowered, and capable of implementing and tracking your new strategic direction. We will collaborate to delve deep into your data and business, understanding your long-term goals to build a comprehensive, actionable strategy. With our Fractional Content Marketing Director support you'll enjoy the support of a senior team member at a fraction of the time and cost.
TRAINING OPTION 01:
Content Marketing Strategy Day
An intensive day that includes a strategic workshop and hands-on practice session with actionable takeaways to implement ASAP.
Included
Pre-training questionnaire & 1:1 prep call
Combined audience & content workshop
Content funnel practice workshop
Follow-up actions & recommendations provided
Ongoing coaching hours can be purchased at an additional cost
One month check-in
We ensure you feel clear and confident to elevate your content marketing with a 45-min check in one month after we finalise our training sessions. We will review your progress and provide feedback based on what you have implemented.
Timing
PREPARATION: Questionnaire filled out by your team 2 weeks notice prior to session.
TRAINING: 3hr morning session, 2hr afternoon session delivered virtually or in-person.
FOLLOW UP: Write up delivered within 3 business days with resources.
Collaborative and inspiring training
Interactive practice session included
Tailored actionable takeaways and advice
One month check-in
for accountability
FAQs
Absolutely we can travel to you for an additional cost quoted at time of pricing.
To ensure you get the most out of the sessions we recommend capping the strategy training at 10 people.
Absolutely not, we welcome broader teams who can bring a wealth of customer/brand knowledge!
Virtually: video meeting + Canva whiteboard
In-person: IRL + written on Canva whiteboard (unless you have a retro in-person whiteboard!)
The resources will be a mixture of templates & documents hosted through Notion so we can keep live versions of each resource (think algorithm changes, platform updates).
Additional support to ensure you feel confident embedding your strategy can be purchased as a packaged bundle. We’ll never leave you feeling less than 100% confident.
TRAINING OPTION 01:
Strategy Day
An in-depth 4-6 week package getting deep into your data, business & co-creating your new strategic direction to feel empowered & capable.
Collaborative and inspiring training
Interactive practice session included
Tailored actionable takeaways
One month check-in
Included
Pre-training questionnaire & 1:1 prep call
Combined audience & content workshop
Content funnel practice workshop
Follow-up actions & recommendations provided
Takeaways packed with resources & templates
45-min one month check-in
Ongoing coaching hours can be purchased at an additional cost
FAQs
Absolutely we can travel to you for an additional cost quoted at time of pricing.
To ensure you get the most out of the sessions we recommend capping the strategy training at 10 people.
Absolutely not, we welcome broader teams who can bring a wealth of customer/brand knowledge!
Virtually: video meeting + Canva whiteboard
In-person: IRL + written on Canva whiteboard (unless you have a retro in-person whiteboard!)
The resources will be a mixture of templates & documents hosted through Notion so we can keep live versions of each resource (think algorithm changes, platform updates).
Additional support to ensure you feel confident embedding your strategy can be purchased as a packaged bundle. We’ll never leave you feeling less than 100% confident.
STRATEGY & SUPPORT OPTION 01:
Content Marketing Strategy Refresh
A 6 week or 3 month package getting deep into your data, goals and purpose to co-create
your new strategic content marketing direction with hands on support to ensure you feel clear, capable and confident,
Your brand. Our Framework
Collaborative and co-created
Customised Implementation Plan
Unlimited access to resources
Included
Data deep dive + pre-work to set objectives & ways of working
Audience & content strategy live workshops
Content funnel practice session workshop
Content strategy including audience segmentation & ladder of transformation, visual & verbal content persona, platform purpose matrix, content funnel and content calendar template
Notion portal full of tips, tricks, templates and resources to implement asap.
Customised L&D plan set with you to implement your strategy into your ways of working.
L&D can include community management framework, organic & paid strategy, always on approach and specific campaign planning.
FAQs
Absolutely not, I’ve got experience and background in B2B, B2C, government, education, financial institutions, tech and more!
No, although we have a social-driven focus, we look broader and develop with you a content marketing funnel with social media as one of the channels in your strategy.
Absolutely we encourage you to bring a diverse set of customer, brand and business knowledge.
A strategy is only as good as its execution. We host a practice session to put your new strategy to work and in no time you'll be thinking in funnels and speaking in hooks!
STRATEGY & SUPPORT OPTION 03:
Strategic Power-Tango
A dynamic, 90 minute session with you, a Canva whiteboard, and KJ. Collaborate to brainstorm, tackle complex questions, and receive feedback to review, re-strategise, and realign your game plan.
Book online at a time that suits you
You set the topic, we'll provide advice
Collaborative, supportive, motivating
Interactive whiteboard session
Included
Questionnaire ahead of the session
90 minute recorded digital whiteboard session
Receive notes and recording immediately
If you'd like a one month follow up, make sure you book this too!
TRAINING OPTION 02:
Content Creation Workshop
Want to take your content creation to the next level? We’ll get you up to speed on the best practices, tips and tricks then put you in the driver's seat and create some content live, together!
Included
Presentation outlining best practice per platform & industry trends aligned to Aussie’s digital usage data & insights.
Live content creation practice session with your team using iPhones & CapCut.
Short form video creation tutorial, including filming & equipment recommendations
Demystify video hooks, captions & subtitles, text overlays, and more to ensure your content has the best opportunity for performance.
Takeaways packed with resources & templates to implement ASAP.
One month check-in
We ensure you feel clear and confident to elevate your content marketing with a 45-min check in one month after we finalise our training sessions. We will review your progress and provide feedback based on what you have implemented.
Timing
PREPARATION: Questionnaire filled out by your team 2 weeks notice prior to session.
TRAINING: 3hr morning session, 2hr afternoon session delivered virtually or in-person.
FOLLOW UP: Write up delivered within 3 business days with resources.
Platform-specific best practice guide
Data-informed performance hacks
Includes real-time practice session
Demysitify video hooks, captions + more
FAQs
This training will be a hands-on content creation session, we recommend having approximately 5 team members.
No we’ll be discussing how to film and create content on iPhone & show you additional equipment you can use to enhance your iPhone creation.
We’ll start with going through platform best practice, trends and growth tactics before we get hands-on.
The resources will be a mixture of templates & documents hosted through Notion so we can keep live versions of each resource (think algorithm changes, platform updates).
Hands on execution and mentorship
Senior leader to upskill your team
Full time expertise without full time cost
Your Brand
My Experience
FAQs
Sessions are hosted virtually with a set agenda, meeting recording and all actions stored in Notion. Meetings can be in-person if based in Melbourne.
Absolutely! We develop a custom L&D plan with you so we track our objectives & ensure our time is actionable.
Of course. Over time I've written the playbook on content marketing teams in-house, in-agency and in consultancy firms. You'll be in safe hands.
Absolutely. Hours are flexible to support peak periods yet all projects will be scoped & hours confirmed before starting.
You sure do, if there’s a platform or trend update you’ll be the first one to get the low down on what it means for you.
Why Hire KJ as a
Fractional CMD?
Let me show you:
Specialised industry experience at an SLT level
Elevate & upskill your existing team without impacting their room for growth.
Hour packages across 3,6 and 9 months to suit your needs.
No particular days offline- available mon-fri, 9-5.
Unused hours per month roll over & flexible to suit your needs in peak times or project heavy periods.
Implement projects, improve ways of working, host team training & more.
Bring my tried and tested frameworks so you hit the ground running.
STRATEGY & SUPPORT OPTION 02:
Fractional Content Marketing Director
A strategy is only as good as its execution, our fractional Content Marketing Director support is for businesses desiring senior leadership at a fraction of the cost & time.
THE BIG AGENCIES DON'T WANT YOU TO KNOW
Fully outsourced marketing is rented results
By focusing on long-term strategy, growth and success, we'll ensure you build a lasting connection with your audience by empowering you to feel confident in the driver's seat.
Why Tangerine Tango?
By partnering with us, you’re not just following a plan but leading your brand’s journey with vibrant energy and a bold vision.
With over a decade of tried and tested hands-on experience in content marketing and social media across diverse industries, I bring unparalleled credibility and expertise to your marketing efforts. My extensive background includes working in-house, in agencies, and as a SaaS consultant, where I have successfully launched and scaled departments, teams, and systems. I am on a mission to empower marketers to unlock their potential through learning and mastering content marketing, making me the ideal partner to help you take control of your content marketing and achieve remarkable success.
Book a free 20-min, no-obligation discovery call and see how we can help.
Future-proofing your business to hire the next generation of talent
Future-proofing your business to hire the next generation of talent
We're experiencing a major workforce transition, with a digitally native generation moving up the ranks. They prioritise companies that share their values on learning and development (L&D), offering opportunities to gain the skills needed to future-proof their careers
L&D is critical to driving employee retention in 2024
Investing in employee development by teaching new skills and enhancing existing knowledge makes staff feel secure, valued, and more likely to stay. When skills become outdated, it can lead to lower performance, disengagement, and retention issues.
L&D can boost job satisfaction and opening up opportunities for advancement. With 93% of companies concerned about employee retention, prioritising L&D helps mitigate financial strain and preserve valuable long-term brand, industry, and consumer knowledge.
Invest in your people for today and beyond
Don't forget to sign up for our Newsletter to access the freshly squeezed juice
TRAINING OPTION 02:
Content Creation Workshop
Want to take your content creation to the next level? We’ll get you up to speed on the best practices, tips and tricks then put you in the driver's seat and create some content live, together!
Platform-specific best practice
Data-informed performance hacks
Includes real-time practice session
Demysitify video editing
Included
Presentation outlining best practice per platform & industry trends aligned to Aussie’s digital usage data & insights
Live content creation practice session with your team using iPhones & CapCut
Short form video creation tutorial, including filming & equipment recommendations
Follow-up actions & recommendations provided
Demystify video hooks, captions & subtitles, text overlays, and more to ensure your content has the best opportunity for performance
45-min one month check-in
Takeaways packed with resources & templates to implement ASAP
FAQs
This training will be a hands-on content creation session, we recommend having approximately 5 team members.
No we’ll be discussing how to film and create content on iPhone & show you additional equipment you can use to enhance your iPhone creation.
We’ll start with going through platform best practice, trends and growth tactics before we get hands-on.
The resources will be a mixture of templates & documents hosted through Notion so we can keep live versions of each resource (think algorithm changes, platform updates).
STRATEGY & SUPPORT OPTION 02:
Fractional Content Marketing Director
A strategy is only as good as its execution, our fractional Content Marketing Director support is for businesses desiring senior leadership at a fraction of the cost & time.
Why hire KJ as a Fractional CMD?
Specialised industry experience at an SLT level
Elevate & upskill your existing team without impacting their room for growth.
Hour packages across 3,6 and 9 months to suit your needs.
No particular days offline- available mon-fri, 9-5.
Unused hours per month roll over & Unused hours per month roll over & flexible to suit your needs in peak times or project heavy periods.
Implement projects, improve ways of working, host team training & more.
Bring my tried and tested frameworks so you hit the ground running.
FAQs
Sessions are hosted virtually with a set agenda, meeting recording and all actions stored in Notion. Meetings can be in-person if based in Melbourne.
Absolutely! We develop a custom L&D plan with you so we track our objectives & ensure our time is actionable.
Absolutely. Hours are flexible to support peak periods yet all projects will be scoped & hours confirmed before starting.
Of course. Over time I've written the playbook on content marketing teams in-house, in-agency and in consultancy firms. You'll be in safe hands.
Hands on execution and mentorship
Senior leader to upskill your team
Full time expertise
without full time cost
Your Brand. My Experience.
Do you find yourself:
Maintaining the basics but lacking the time and resources to craft a new strategy?
Struggling to demonstrate how your social media and content efforts align with business goals?
Feeling overwhelmed by navigating stakeholders, requirements, and approvals?
Wanting to produce high-quality content but struggling with strategy, brand voice, and staying up-to-date?
Aspring to expand your brand and create a solid content plan but lacking the time or resources?
STRATEGY & SUPPORT OPTION 03:
Strategic Power-Tango
A dynamic, 90 minute session with you, a Canva whiteboard, and KJ. Collaborate to brainstorm, tackle complex questions, and receive feedback to review, re-strategise, and realign your game plan.
Book online at a time that suits you
You set the topic, we'll provide advice
Collaborative, supportive, motivating
Interactive whiteboard session
Included
Questionnaire ahead of the session
90 minute, recorded digital whiteboard session
Receive notes and recording immediately
If you'd like a one month follow up, make sure you book this too!
STRATEGY & SUPPORT OPTION 01:
Content Marketing Strategy Refresh
A 6 week or 3 month package getting deep into your data, goals and purpose to co-create
your new strategic content marketing direction with hands on support to ensure you feel clear, capable and confident,
Your brand
Our Framework
Collaborative and
co-created
Customised Implementation Support
Unlimited access to resources & templates
FAQs
Absolutely not, I’ve got experience and background in B2B, B2C, government, education, financial institutions, tech and more!
No, although we have a social-driven focus, we look broader and develop with you a content marketing funnel with social media as one of the channels in your strategy.
Absolutely we encourage you to bring a diverse set of customer, brand and business knowledge.
A strategy is only as good as its execution. We host a practice session to put your new strategy to work and in no time you'll be thinking in funnels and speaking in hooks!
Included
Data deep dive + pre-work to set objectives
& ways of working
Audience & content strategy live workshops
Content funnel practice session workshop
Content strategy including audience segmentation & ladder of transformation, visual & verbal content persona, platform purpose matrix, content funnel and content calendar.
Notion portal full of tips, tricks, templates and resources to implement asap.
Customised L&D plan set with you to implement your strategy into your ways of working.
L&D can include community management framework, organic & paid strategy, always on approach and specific campaign planning.