"Kim's dedication to her work, her creative abilities, and her commitment to delivering actionable insights to our clients have truly set her apart as an exceptional talent. Kim's passion for innovation and her ability to bridge the gap between industry trends and practical applications make her a valuable asset to any team."
TRISHA
"Kim is undeniably a powerhouse, commanding attention with her presence in any setting. Her infectious energy has a way of brightening every room she enters. Whether through her dynamic presence or the thought-provoking conversations she sparks, Kim leaves an indelible mark on everyone she meets."
SIDRA
"Kim is one of the most passionate and inspiring people to work alongside. She is always looking for ways to take things to the next level… including your own personal brand and career. She approaches all situations with empathy and innovation. She is always inspiring me to grow and make the world a better place."
ELLIE
"Kim's generosity with her time and ideas, combined with her incredible creativity, has been invaluable. She is sharp, passionate, and possesses a wealth of knowledge. What sets Kim apart is her empowering approach; rather than doing it for you, she teaches you how to do it, strengthening your skills and your business."
DINA
.png)
Australia's specialist content consultancy for expertise-driven businesses
Make 2025 the year you become a content marketing powerhouse.
.png)
Australia's specialist content marketing consultancy for expertise-driven businesses
Make 2025 the year you become a content marketing powerhouse.
About Tangerine Tango
We are Australia's specialist content consultancy for expertise-driven businesses, founders, and knowledge creators - helping B2B, professional services, tech, education, healthcare, NFP and individual experts transform knowledge into content worth remembering.
We believe in building meaningful connections with your audience through expertise, not pressure. By creating content that resonates and remains in memory, we position you as the natural choice when your audience is ready to decide.
About Tangerine Tango
We are Australia's specialist content consultancy for expertise-driven businesses, founders, and knowledge creators - helping B2B, professional services, tech, education, healthcare, NFP and individual experts transform knowledge into content worth remembering.
We believe in building meaningful connections with your audience through expertise, not pressure. By creating content that resonates and remains in memory, we position you as the natural choice when your audience is ready to decide.
As Seen In
So, how do we do it? Differently.
Content marketing for expertise-driven businesses requires a specialised approach. We help transform your valuable knowledge into content that builds lasting connections and positions you as the natural choice when your audience is ready.
We don't write strategies that are completed once and collect dust in a sharedrive.
We believe in building your strategy into your day-to-day activities by developing clear, strategic content frameworks that translate your expertise into meaningful business results, creating memory with the right people at the right time.
01 Actionable Strategies Only
After a decade in the trenches - from corporate to government to B2B and startups - everything we teach is first hand tested.
We'll never preach something we don't practice and through The Career Girl Diaries means you get the latest advice, tips and tricks because we always remain on the tools.
02 First-Hand Expertise Only
.png)
We understand the distinct content opportunities that B2B, professional services, and expertise-driven organisations have when communicating complex value in accessible ways.
As a knowledge creator myself I know the doors that can open for you because it's genuinely changed mt life.
03 Built For Your Industry
_edited.jpg)
So, how do we do it? Differently.
Content marketing for expertise-driven businesses requires a specialised approach. We help transform your valuable knowledge into content that builds lasting connections and positions you as the natural choice when your audience is ready.
Actionable strategies only
We don't write strategies that are completed once and collect dust in a sharedrive. We believe in building your strategy into your day-to-day activities by developing clear, strategic content frameworks that translate your expertise into meaningful business results, creating memory with the right people at the right time.
01.
First-Hand Expertise Only
After a decade in the trenches - from corporate to government to B2B and startups - everything we teach is first hand tested. We'll never preach something we don't practice and through The Career Girl Diaries means you get the latest advice, tips and tricks because we always remain on the tools.
02.
Built For Your Industry
We understand the distinct content opportunities that B2B, professional services, and expertise-driven organisations have when communicating complex value in accessible ways.
As a knowledge creator myself I know the doors that can open for you because it's genuinely changed mt life.
03.
STARTED IN THE (FARM) TRENCHES NOW WE HERE
Meet our Founder,
Kim Elizabeth James
Kim’s desire for content & social media began in 2014, as she saw a shift in the market, as brands started to digitise their marketing, reallocate their budgets and tackle the world of social media. A hungry Graduate wanting to make a name for herself, she set out to put forward a proposal to one of Australia’s most loved brands, on how they could elevate their social presence, build a loyal community and digitise their ways of working. This was just the beginning.
After a decade working with expertise-driven organisations across corporate, government, and startup environments, KJ recognised a fundamental insight: most content marketing approaches fail to serve knowledge-based businesses effectively.
While conventional strategies chase the 5% ready to buy today, they neglect building meaningful connections with the 95% who will need expertise tomorrow. This realisation inspired the creation of Tangerine Tango's specialised approach for businesses built on knowledge.
.png)
STARTED IN THE (FARM) TRENCHES NOW WE HERE
Meet our Founder,
Kim Elizabeth James
Kim’s desire for content & social media began in 2014, as she saw a shift in the market, as brands started to digitise their marketing, reallocate their budgets and tackle the world of social media. A hungry Graduate wanting to make a name for herself, she set out to put forward a proposal to one of Australia’s most loved brands, on how they could elevate their social presence, build a loyal community and digitise their ways of working. This was just the beginning.
After a decade working with expertise-driven organisations across corporate, government, and startup environments,
KJ recognised a fundamental insight: most content marketing approaches fail to serve knowledge-based businesses effectively.
Beginnings
Armed with a Business degree and a postgraduate in Digital Marketing, I pitched to one of Australia’s top brands as a 23yr old Graduate in 2014, showcasing how I could enhance their social presence and digital strategy. Three days later, I began my new role.
2014-2017
Evolution
I developed and executed content strategies, self-taught in content creation and performance marketing. My experience expanded over two years leading a team in-house, in an agency, integrating brand strategy, PR, and traditional brand strategies.
2017-2021
Expansion
I became the APAC Content & Social Media Strategist for a global tech firm, consulting on B2B, B2C, media, and telecommunications. As an international keynote speaker and Chief Customer Officer in the Australian SaaS sector, I scaled the Customer Success department and advised government agencies on communications and social media strategies.
2021-2024
Market Insights & Reflection
Years of experience revealed a gap in in-house content strategy support. Outsourced solutions led to inconsistent branding and missed opportunities for tactical growth and strategic adaptation.
2024
Next Phase: Introducing Tangerine Tango
In 2024, Tangerine Tango emerged. I developed a flexible, actionable content strategy and audience framework, aiming to provide easy access to my content expertise through downloadable tips, tricks, and templates.
CURRENT
The Journey Unfolded
2014-2017
Beginnings
Armed with a Business degree and a postgraduate in Digital Marketing, I pitched to one of Australia’s top brands as a 23yr old Graduate in 2014, showcasing how I could enhance their social presence and digital strategy. Three days later, I began my new role.
2017-2021
Evolution
I developed and executed content strategies, self-taught in content creation and performance marketing. My experience expanded over two years leading a team in-house, in an agency, integrating brand strategy, PR, and traditional brand strategies.
2021-2024
Expansion
I became the APAC Content & Social Media Strategist for a global tech firm, consulting on B2B, B2C, media, education institutions and tech. As an international keynote speaker and Chief Customer Officer in the Australian SaaS sector, I scaled the Customer Success department and advised government agencies on communications and social media strategies.
2024
Market Insight & Reflection
Years of experience revealed a gap: expertise-driven businesses either struggled to communicate complex knowledge into memorable content marketing.
There had to be a better way to help knowledge-based businesses become truly memorable.
In 2024, Tangerine Tango Emerged:
After a decade in content marketing across corporate, government, and startup environments, I recognised what expertise-driven businesses really needed: not just another agency, but a strategic partner who understood their unique challenges.
I launched Tangerine Tango to transform specialised knowledge into content worth remembering - helping B2B companies, professional services, and knowledge creators build lasting authority in their fields.
The Journey so Far
And then Tangerine Tango was born
After a decade in content marketing, I identified a significant gap: expertise-driven businesses needed a different approach than lifestyle brands. While lifestyle content thrives on trends and aesthetics, knowledge-based businesses, founders and creators require strategies that make complex expertise accessible without losing its substance.
Today, Tangerine Tango works exclusively with B2B companies, professional service firms, tech SaaS and knowledge creators who understand that their expertise is their greatest asset.
We help transform specialised knowledge into content worth remembering - preserving the depth that makes your expertise valuable while making it resonant enough to build lasting authority in your field.