Building demand before
they need you
Stop fighting for attention from today's 5% and start building connection with tomorrow's 95%. Together, we'll create the content marketing systems that turn browsers into buyers when they're ready.
Designed for founders and brand and marketing managers who understand that lasting growth comes from building memory, not just chasing metrics. I help you create content that catches buyers naturally instead of pushing them down funnels.
"Kim's dedication to her work, her creative abilities, and her commitment to delivering actionable insights to our clients have truly set her apart as an exceptional talent. Kim's passion for innovation and her ability to bridge the gap between industry trends and practical applications make her a valuable asset to any team."
TRISHA
"Kim is undeniably a powerhouse, commanding attention with her presence in any setting. Her infectious energy has a way of brightening every room she enters. Whether through her dynamic presence or the thought-provoking conversations she sparks, Kim leaves an indelible mark on everyone she meets."
SIDRA
"Kim is one of the most passionate and inspiring people to work alongside. She is always looking for ways to take things to the next level… including your own personal brand and career. She approaches all situations with empathy and innovation. She is always inspiring me to grow and make the world a better place."
ELLIE
"Kim's generosity with her time and ideas, combined with her incredible creativity, has been invaluable. She is sharp, passionate, and possesses a wealth of knowledge. What sets Kim apart is her empowering approach; rather than doing it for you, she teaches you how to do it, strengthening your skills and your business."
DINA
Your collaborative guide to brand-led strategic content marketing
Make 2025 the year you become a content marketing powerhouse.
Building demand before they need you
Stop fighting for attention from today's 5% and start building connection with tomorrow's 95%. Together, we'll create the content marketing systems that turn browsers into buyers when they're ready.
Designed for founders and brand and marketing managers who understand that lasting growth comes from building memory, not just chasing metrics. I help you create content that catches buyers naturally instead of pushing them down funnels.
So, how do we do it? Differently.
Fully outsourced content marketing might work for some, but it never builds lasting demand. And tactics without strategy is like trying to catch tomorrow's buyers without building memory first. My approach ensures you own your content future.
STARTED IN THE (FARM) TRENCHES NOW WE HERE
Meet our Founder,
Kim Elizabeth James
Kim’s desire for content & social media began in 2014, as she saw a shift in the market, as brands started to digitise their marketing, reallocate their budgets and tackle the world of social media. A hungry Graduate wanting to make a name for herself, she set out to put forward a proposal to one of Australia’s most loved brands, on how they could elevate their social presence, build a loyal community and digitise their ways of working. This was just the beginning.
After a decade helping Australia's biggest brands build content that lasts, KJ saw a fundamental truth: most content marketing focuses on the wrong thing. While everyone chases the 5% ready to buy today, they miss building connection with the 95% who'll need them tomorrow.
And then Tangerine Tango was born
After a decade helping Australia's biggest brands build content that lasts, I saw a fundamental truth: most content marketing focuses on the wrong thing. While everyone chases the 5% ready to buy today, they miss building connection with the 95% who'll need them tomorrow.
That's why I developed the four C's framework - a proven system that turns expertise into content people remember. No more strategies collecting dust. No more content overwhelm.
Just clear systems that build future demand.
2014-2017
Beginnings
Armed with a Business degree and a postgraduate in Digital Marketing, I pitched to one of Australia’s top brands as a 23yr old Graduate in 2014, showcasing how I could enhance their social presence and digital strategy. Three days later, I began my new role.
2017-2021
Evolution
I developed and executed content strategies, self-taught in content creation and performance marketing. My experience expanded over two years leading a team in-house, in an agency, integrating brand strategy, PR, and traditional brand strategies.
2021-2024
Expansion
I became the APAC Content & Social Media Strategist for a global tech firm, consulting on B2B, B2C, media, and telecommunications. As an international keynote speaker and Chief Customer Officer in the Australian SaaS sector, I scaled the Customer Success department and advised government agencies on communications and social media strategies.
2024
Market Insight & Reflection
Years of experience revealed a gap: brands either struggled alone in-house or rented results through agencies. Neither built lasting demand. Neither turned expertise into memory. There had to be a better way to help brands become truly memorable.
Next Phase: Introducing Tangerine Tango
In 2024, Tangerine Tango emerged. After a decade in the trenches of content marketing, I saw what brands really needed: not just another agency, but a partner who'd been there. I launched Tangerine Tango to turn my first hand tried and tested experience into systems that build future demand for Founders, Brands and Corporations.
The Journey so Far
Beginnings
Armed with a Business degree and a postgraduate in Digital Marketing, I pitched to one of Australia’s top brands as a 23yr old Graduate in 2014, showcasing how I could enhance their social presence and digital strategy. Three days later, I began my new role.
2014-2017
Evolution
I developed and executed content strategies, self-taught in content creation and performance marketing. My experience expanded over two years leading a team in-house, in an agency, integrating brand strategy, PR, and traditional brand strategies.
2017-2021
Expansion
I became the APAC Content & Social Media Strategist for a global tech firm, consulting on B2B, B2C, media, and telecommunications. As an international keynote speaker and Chief Customer Officer in the Australian SaaS sector, I scaled the Customer Success department and advised government agencies on communications and social media strategies.
2021-2024
Market Insights & Reflection
Years of experience revealed a gap in in-house content strategy support. Outsourced solutions led to inconsistent branding and missed opportunities for tactical growth and strategic adaptation.
2024
Next Phase: Introducing Tangerine Tango
In 2024, Tangerine Tango emerged. I developed a flexible, actionable content strategy and audience framework, aiming to provide easy access to my content expertise through downloadable tips, tricks, and templates.
CURRENT
The Journey Unfolded
"Kim's dedication to her work, her creative abilities, and her commitment to delivering actionable insights to our clients have truly set her apart as an exceptional talent. Kim's passion for innovation and her ability to bridge the gap between industry trends and practical applications make her a valuable asset to any team."
TRISHA
"Kim is one of the most passionate and inspiring people to work alongside. She is always looking for ways to take things to the next level… including your own personal brand and career. She approaches all situations with empathy and innovation. She is always inspiring me to grow and make the world a better place."
ELLIE
"Kim's generosity with her time and ideas, combined with her incredible creativity, has been invaluable. She is sharp, passionate, and possesses a wealth of knowledge. What sets Kim apart is her empowering approach; rather than doing it for you, she teaches you how to do it, strengthening your skills and your business."
DINA
"Kim is undeniably a powerhouse, commanding attention with her presence in any setting. Her infectious energy has a way of brightening every room she enters. Whether through her dynamic presence or the thought-provoking conversations she sparks, Kim leaves an indelible mark on everyone she meets."
SIDRA
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So, how do we do it? Differently.
Fully outsourced content marketing might work for some, but it never builds lasting demand. And tactics without strategy is like trying to catch tomorrow's buyers without building memory first. My approach ensures you own your content future.
I don't create strategies that collect dust. I build and implement content systems that catch tomorrow's buyers today. Working alongside you, I ensure your content marketing builds real mental real estate - turning expertise into lasting demand (I'll show you exactly how).
01 Actionable Strategies Only
After a decade in the trenches - from corporate to government to startups - everything I teach is battle-tested. No theory, just proven frameworks that work. Because when you've sat in those seats and faced those challenges, you know what it takes to build content that lasts.
02 First-Hand Expertise Only
Content marketing is no longer optional, but neither is understanding how it works. Instead of doing it for you, I implement it with you, embedding the knowledge your team needs. Because sustainable content systems come from within, not from outsourcing.
03 Built With You, Not For You
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Actionable strategies only
I don't create strategies that collect dust. I build and implement content systems that catch tomorrow's buyers today. Working alongside you, I ensure your content marketing builds real mental real estate - turning expertise into lasting demand (I'll show you exactly how).
01.
First-Hand Expertise Only
After a decade in the trenches - from corporate to government to startups - everything I teach is battle-tested. No theory, just proven frameworks that work. Because when you've sat in those seats and faced those challenges, you know what it takes to build content that lasts.
02.
Built With You, Not For You
Content marketing is no longer optional, but neither is understanding how it works. Instead of doing it for you, I implement it with you, embedding the knowledge your team needs. Because sustainable content systems come from within, not from outsourcing.
03.
STARTED IN THE (FARM) TRENCHES NOW WE HERE
Meet our Founder,
Kim Elizabeth James
Kim’s desire for content & social media began in 2014, as she saw a shift in the market, as brands started to digitise their marketing, reallocate their budgets and tackle the world of social media. A hungry Graduate wanting to make a name for herself, she set out to put forward a proposal to one of Australia’s most loved brands, on how they could elevate their social presence, build a loyal community and digitise their ways of working. This was just the beginning.
After a decade helping Australia's biggest brands build content that lasts, KJ saw a fundamental truth: most content marketing focuses on the wrong thing. While everyone chases the 5% ready to buy today, they miss building connection with the 95% who'll need them tomorrow.
Your collaborative guide to brand-led strategic content marketing
Make 2025 the year you become a content marketing powerhouse.