Unlock your boldness and creativity
Take control of your content marketing and unlock your full potential with a credible and collaborative partner, guiding and supporting you with proven strategies and innovative solutions.
Designed to help curious and driven brands and individuals, we provide the tools and support you need to confidently master your marketing. With Tangerine Tango, you’re not just following a strategy; you’re taking the lead with vibrant energy and a bold vision, ready to captivate your audience and achieve remarkable success.
Your credible and collaborative guide to standing out online
CONTENT MARKETING DONE WITH YOU, NOT FOR YOU
Actionable strategies only
We don’t write strategies to collect dust in a folder. Our strategies are actionable and integrated into your business. We work alongside you, ensuring that your marketing efforts are always fresh, relevant, and effective, so you can build a community who relate to your brand and so you see your efforts pay off in business outcomes (I’ll show you how!).
01.
Human Psychology- based content marketing
People buy from people, and your content marketing should reflect that. Our content marketing leverages human psychology to create messaging that resonates deeply with your audience. Our approach ensures your brand’s story is not only heard but felt, driving identity-based transformations and conversions.
02.
Do it with you, not for you
Much like the harmonious and dynamic nature of the tango dance, we collaborate with you, leveraging your deep understanding of your brand and customers. Our partnership approach empowers you to take the lead, with our support ensuring your marketing efforts are as dynamic and successful as Tangerine Tango.
03.
So, how do we do it? Differently.
Fully outsourced digital marketing has become the norm over the past decade, and although it works for some brands, your results are rented as long as you keep paying that retainer. Additionally, tactics without a strategy is like going for a drive without a map. Our tried-and-tested three-point approach ensures your brand stands out.
HOW IT ALL STARTED
Meet our Founder,
Kim Elizabeth James
Kim’s desire for content & social media began in 2014, as she saw a shift in the market, as brands started to digitise their marketing, reallocate their budgets and tackle the world of social media. A hungry Graduate wanting to make a name for herself, she set out to put forward a proposal to one of Australia’s most loved brands, on how they could elevate their social presence, build a loyal community and digitise their ways of working. This was just the beginning.
After a decade of tried and tested experience working with a breadth of brands, KJ saw a gap in the market to redefine how strategic content marketing & social media can be done for brands and individuals.
And then Tangerine Tango was born
Born out of a passion to dismantle the 'keep you in the dark' tactics of big marketing agencies by offering real, honest and collaborative marketing education to businesses and individuals. We want to empower our clients with the knowledge that they need to grow their business, career, or personal brand.
Big change starts with small steps, and we are taking our first, here and now.
2014-2017
Beginnings
Armed with a Business degree and a postgraduate in Digital Marketing, I pitched to one of Australia’s top brands as a 23yr old Graduate in 2014, showcasing how I could enhance their social presence and digital strategy. Three days later, I began my new role.
2017-2021
Evolution
I developed and executed content strategies, self-taught in content creation and performance marketing. My experience expanded over two years leading a team in-house, in an agency, integrating brand strategy, PR, and traditional brand strategies.
2021-2024
Expansion
I became the APAC Content & Social Media Strategist for a global tech firm, consulting on B2B, B2C, media, and telecommunications. As an international keynote speaker and Chief Customer Officer in the Australian SaaS sector, I scaled the Customer Success department and advised government agencies on communications and social media strategies.
2024
Market Insight & Reflection
Years of experience revealed a gap in in-house content strategy support. Outsourced solutions led to inconsistent branding and missed opportunities for tactical growth and strategic adaptation.
Next Phase: Introducing Tangerine Tango
In 2024, Tangerine Tango emerged. I developed a flexible, actionable content strategy and audience framework, aiming to provide easy access to my content expertise through downloadable tips, tricks, and templates.
The Journery so Far
Beginnings
Armed with a Business degree and a postgraduate in Digital Marketing, I pitched to one of Australia’s top brands as a 23yr old Graduate in 2014, showcasing how I could enhance their social presence and digital strategy. Three days later, I began my new role.
2014-2017
Evolution
I developed and executed content strategies, self-taught in content creation and performance marketing. My experience expanded over two years leading a team in-house, in an agency, integrating brand strategy, PR, and traditional brand strategies.
2017-2021
Expansion
I became the APAC Content & Social Media Strategist for a global tech firm, consulting on B2B, B2C, media, and telecommunications. As an international keynote speaker and Chief Customer Officer in the Australian SaaS sector, I scaled the Customer Success department and advised government agencies on communications and social media strategies.
2021-2024
Market Insights & Reflection
Years of experience revealed a gap in in-house content strategy support. Outsourced solutions led to inconsistent branding and missed opportunities for tactical growth and strategic adaptation.
2024
Next Phase: Introducing Tangerine Tango
In 2024, Tangerine Tango emerged. I developed a flexible, actionable content strategy and audience framework, aiming to provide easy access to my content expertise through downloadable tips, tricks, and templates.
CURRENT
The Journey Unfolded
What everyone is saying about Kim Elizabeth James
"Kim's generosity with her time and ideas, combined with her incredible creativity, has been invaluable. She is sharp, passionate, and possesses a wealth of knowledge. What sets Kim apart is her empowering approach; rather than doing it for you, she teaches you how to do it, strengthening your skills and your business."
DINA
"Kim is undeniably a powerhouse, commanding attention with her presence in any setting. Her infectious energy has a way of brightening every room she enters. Whether through her dynamic presence or the thought-provoking conversations she sparks, Kim leaves an indelible mark on everyone she meets."
SIDRA
"Kim's dedication to her work, her creative abilities, and her commitment to delivering actionable insights to our clients have truly set her apart as an exceptional talent. Kim's passion for innovation and her ability to bridge the gap between industry trends and practical applications make her a valuable asset to any team."
TRISHA
"Kim is one of the most passionate and inspiring people to work alongside. She is always looking for ways to take things to the next level… including your own personal brand and career. She approaches all situations with empathy and innovation. She is always inspiring me to grow and make the world a better place."
ELLIE
