Go To Market Strategy
Launch planning
Channel distribution
Market disruption tactics
Long term plan
Community Management
Engagement strategy
Crisis communications protocol
Brand tone of voice
Response protocols
Performance Marketing
Creative direction
Campaign build
Audience targeting
Performance tracking
.
Content Strategy
Brand messaging
Content pillars
Platform purpose
Storytelling structure
Customer journey map
Customer Research
Industry positioning
Audience personas
Competitive positioning
Our Services at a Glance
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Are you done being
scrolled past?
KNOWLEDGE-DRIVEN BRANDS & FOUNDERS AREN'T BUILT THROUGH ALGORITHMS—THEY'RE BUILT THROUGH STRATEGIC STORYTELLING & MEMORABLE CONTENT MARKETING.
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We are Tangerine Tango
Australia's specialist content marketing consultancy for expertise-driven businesses, founders, and knowledge creators
Helping B2B, professional services, tech, education, and individual experts transform knowledge into content worth remembering.
How Shall We Tango?
Whether you're a knowledge-driven founder ready to become an authority
or a business built on expertise seeking strategic direction,
Let's explore how we can work together.
Customer Research
Industry analysis
Customer interviews
Audience personas
Competitive positioning
Content Strategy
Brand messaging
Content pillars
Platform purpose
Storytelling structure
Customer journey map
Performance Marketing
Creative direction
Campaign build
Audience targeting
Performance tracking
Community Management
Engagement strategy
Crisis communications
Brand tone of voice
Response protocols
Go-to-Market Strategy
Market entry
Channel distribution
Market disruption
Growth plan
Our Services at a Glance
"Kim's generosity with her time and ideas, combined with her incredible creativity, has been invaluable.
What sets Kim apart is her empowering approach, rather than doing it for you, she teaches you how to do it, strengthening your skills and your business."
DINA
LE BAR SUPPER CLUB
"Kim brought incredible expertise to the table, tailoring her strategies specifically for our business with clear, actionable steps we could implement immediately. Within just days, we've applied her recommendations and have already seen impressive growth—not only in audience engagement but also in our content output.
As a trainer, Kim’s energy and attitude were phenomenal, keeping our team engaged and inspiring us to approach things from a fresh angle. Highly recommend her for marketers looking for practical, impactful strategies!"
MITCH
BGW GROUP
Kim's generosity with her time and ideas, combined with her incredible creativity, has been invaluable. What sets Kim apart is her empowering approach, rather than doing it for you, she teaches you how to do it, strengthening your skills and your business.
Dina Dames
@lebarsupperclub
Got lots of new ideas that I've already started implementing. Very valuable and highly recommend, thanks Kim!
Roxanne
@roxannehart.lawyer
Kim is your go-to person for personal branding and content strategy. It's an investment that has already started paying me back and will continue to do so for months and likely for years to come.
Caroline
@caro_moss
As a founder who wears multiple hats and requires a visibility strategy that works, I didn't have time to sift through the latest of what's working or what's not- I just paid for someone else's 10,000 hrs so they could advise me on what to do in my business
Peta
@professionalbabe
How Shall We Tango?
Whether you're a knowledge-driven founder
ready to become an authority
or a business built on expertise seeking strategic direction,
let's explore how we can work together.
BEHIND THE TANGO
My Story
Tangerine Tango was born from the trenches of corporate marketing, where I spent a decade living the same challenges you face today. From pitching content strategies to CMOs, to scaling teams across APAC's biggest brands, to stepping out as a founder myself – I've lived every side of the content marketing story. That's why I developed tried & tested frameworks – not from theory, but from years of turning expertise into content worth remembering.
Today, I help both ambitious founders and corporate marketers build lasting brand memory, because I've walked in both sets of shoes.
Why work with Us?
Credibility
Credible in our advice, our practices and ensuring we’re consistently levelling ourselves up so we provide the best recommendations with firsthand experience to guide your marketing strategy and implementation journey.
Collaboration
Collaboration is central to our mantra, mirroring the dynamic rhythm of the tango. We recognise that you know your brand and customers best. That's why we work closely with you, hand in hand, to elevate your brand throughout the journey.
Curiosity
We refuse to be stagnant. We don’t rest on our laurels or call ourselves experts; instead, we test and trial firsthand to bring you the most accurate and up-to-date information, ensuring your marketing is dynamic and future-proofed.
Capability
We believe in building sustainable business practices and equipping you with the skills and confidence to succeed in content marketing. We are your credible and collaborative guide, ensuring you feel clear, capable, and confident in your marketing efforts.
1. Credibility
Credible in our advice, our practices and ensuring we’re consistently levelling ourselves up so we provide the best recommendations with firsthand experience to guide your marketing strategy and implementation journey.
2. Collaboration
Collaboration is central to our mantra, mirroring the dynamic rhythm of the tango. We recognise that you know your brand and customers best. That's why we work closely with you, hand in hand, to elevate your brand throughout the journey.
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3. Curiosity
We refuse to be stagnant. We don’t rest on our laurels or call ourselves experts; instead, we test and trial firsthand to bring you the most accurate and up-to-date information, ensuring your marketing is dynamic and future-proofed.
4. Capability
We believe in building sustainable business practices and equipping you with the skills and confidence to succeed in content marketing. We are your credible and collaborative guide, ensuring you feel clear, capable, and confident in your marketing efforts.
.jpeg)
Read the Latest Squeeze
As a founder who wears multiple hats and requires a visibility strategy that works, I didn't have time to sift through the latest of what's working or what's not- I just paid for someone else's 10,000 hrs so they could advise me on what to do in my business.
Peta
@professionalbabe
Kim is your go-to person for personal branding and content strategy. It's an investment that has already started paying me back and will continue to do so for months and likely years to come.
Caroline
@caro_moss
Got lots of new ideas that I've already started implementing. Very valuable and highly recommend, thanks Kim!
Roxanne
@roxannehart.lawyer
Kim's generosity with her time and ideas, combined with her incredible creativity, has been invaluable. What sets Kim apart is her empowering approach, rather than doing it for you, she teaches you how to do it, strengthening your skills and your business.
Dina Dames
@lebarsupperclub
Read the Latest Squeeze
"Kim brought incredible expertise to the table, tailoring her strategies specifically for our business with clear, actionable steps we could implement immediately. Within just days, we've applied her recommendations and have already seen impressive growth—not only in audience engagement but also in our content output.
As a trainer, Kim’s energy and attitude were phenomenal, keeping our team engaged and inspiring us to approach things from a fresh angle. Highly recommend her for marketers looking for practical, impactful strategies!"
MITCH
BGW GROUP
“Kim's generosity with her time and ideas, combined with her incredible creativity, has been invaluable. What sets Kim apart is her empowering approach, rather than doing it for you, she teaches you how to do it, strengthening your skills and your business.”
DINA
Le Bar Supper Club
COMING SOON!
Personal Branding Academy
Our purpose-built, interactive, and impactful online learning tool is designed for individuals looking to build their personal brand. The self-paced program is full of exclusive tips, tricks, and templates Kim Elizabeth James used to build her personal brand in one year.
Sign up to be on the list to gain exclusive access to the course when it launches.
JOIN THE CLUB
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